A new article by Adage.com asks the question that we have asked in the past, which is whether Facebook is a domain killer.
According to Adage, several big brands’ Facebook Pages are seeing more activity than their websites.
“For example, Kraft Foods’ Oreo is the number 3 brand page on Facebook, with a fan base of over 10.1 million growing at a rate of 71,000 new fans each a day.”
“Meanwhile, their branded website, NabiscoWorld.com, has seen U.S. traffic drop in the last year from 1.2 million in July, 2009, to just 321,000 in July this year.”
“New research by digital consultancy Beyond, found that almost a quarter (23%) of consumers would prefer to receive information from brands via Facebook, rather than a brand’s website (21%) or company blog (3%).”
“So is it time to turn off the web site?” asks Beyond’s MD EMEA Nick Rappolt. “I would say that for low involvement brands the answer is much more likely to be yes. However, for high involvement brands the answer is an unequivocal no. ”
Personally I have started to see large companies advertise their Facebook page instead of their domain name in television ads.
A lot of domainers commented why would you promote Facebook instead of your own blog.
They missed the point.
When you promote on Facebook your still promoting your site, your just reaching a somewhat different audience and in a different fashion.
Just ignoring something doesn’t make it go away.
Domainers are generally trendspotters well ahead of the curve.
You can’t ignore Facebook or the evolution of the net.
So that begs the question, in five years will people still be surfing the net or just use Facebook at the portal to access the net and then apps to go to sites they want to visit?