According to several news sources, a UK company, EasyGroup has notified another public UK company, EasyDate that it is infringing on its intellectual property
Easy Group which owns intellectual property rights for the family of trade marks used by a group of companies which includes easyJet, easyHotel, easyCar, easyBus, easyJobs, easyVan, easyOffice and easy.com.
easyGroup says they also owns a community trade mark covering information relating to entertainment and personal and social services.
“Easydate said that they have used that name as the company’s name “and the business has used this name in good faith for over five years without intervention or objection from any party, including easyGroup”
“Easydate is taking unfair advantage of the strong reputation of my easy brand in order to obtain an undeserved commercial advantage. Unless EasyDate stops using its brand and domain name, I will take further action to protect the easy name,” said Group Chairman Stelios Haji-Ioannou said in a statement.
Easydate owns a number of dating websites: including Cupid.com, datetheuk.com, datingforparents.com.
This seems to now be a trend where large corporations are seeking to control a dictionary word for all purposes and follows in the wake of Facebook trying to take ownership of the word Book.