News today that VOX.com will be shutting its door.
The site which mixes social networking in with a blog hosting site, like Typepad.com.
The site ranked by Alexa as the 1,037 busiest site on the net, gets according to Compete.com over 1.2 Million visitors monthly.
According to comScore the site generated 5.7 million unique visitors a month.
Yet it appearently didn’t produce enough revenue for the site to continue.
So here is a cautionary tale, a short domain name coupled with millions of users a month, still does not equal success.
Once the domain hits the resale market it should fetch a nice price, certainly in the six figures if not seven figures.
For users, the announcement is particular troubling as bloggers are going to have to get their posts and pictures moved and quick.
Access to the site and people material will end at the end of this month.
Those who do not migrate over will basically be screwed and lose all their work.
Another reason for every blogger to have their own domain, hosted on servers they control.
Here is the official announcement:
“”Vox has been a fun place to explore, create and connect with your friends. But Vox is closing its doors on September 30, 2010.
This doesn’t mean you have to say goodbye to your blog. We want you to make sure you can keep the great content you’ve shared on Vox, and continue to have a home for your blog. To help you make the transition off of Vox, we’ve added new export features that make it easy to move your blog to a free TypePad account, and your photos & videos to Flickr.
If you’re an active Vox member we encourage you to read the information below about what’s happening during the month of September, and learn more about how you can migrate your content.
- As of September 2, Vox is no longer accepting new user registrations. If you have an existing Vox account you can continue to sign in to manage your account and view posts from your neighborhood.
- On Wednesday September 15th, you will no longer be able to create new posts on Vox or upload new photos or videos. You will still be able to sign in to view your blog and manage your account.
- On Thursday September 30th, your blog will no longer be available at Vox.com, and you will no longer be able to sign in to Vox.