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TheDomains.com

WOW: New Record Of $53K For AutoGlass.co Highlights Another $500K In Land Rush .Co Auctions

September 2, 2010 by Michael Berkens

The .Co registry has send me a 4th round of results for the ongoing .Co domain name Land Rush Application auctions.

(you can see previous results here, here and here)

The results are this time around is another record; $514,000 in sales on just 90 domains.

WOW

AutoGlass.co lead the way selling for $53,000.

Closely behind are two great legal domains, DuiAttorney.co and DuiLawyer.co which went for $44, 500 and $43K respectively.

As a holder of a large legal portfolio I couldn’t be happier with the result (I did NOT buy either of these, nor was I in the auction)

Some interesting Geo domains sold.

We had a separate post on Boulder.co which sold for $17,000.  Colorado.co sold for $7,900; a huge ski area telluride.co sold for $5,100 (I like that one better than Colorado.co) and durango.co went for just $2,800.  The auction for Denver.co is just starting today.

Once again these are closed auctions which only include those who made a land rush application for each of the domain in auction.

Since they are in closed auctions, not opened to anyone but the applicants, it could be fair to assume that prices of these domains were in an open auction would be higher.

No doubt that .Co remains the biggest story in the domain industry this year.

Congrats to all buyer.

Here is the full list provided by the registry:

DomainName Price
autoglass.co 53,000
duiattorney.co 44,500
duilawyer.co 43,000
boulder.co 17,000
sites.co 15,500
dentists.co 12,500
apply.co 12,000
betting.co 10,100
auckland.co 9,100
colorado.co 7,900
families.co 7,300
newyorkcity.co 7,100
sneakers.co 6,300
eat.co 6,100
focus.co 5,760
clark.co 5,655
3dtv.co 5,200
drive.co 5,110
bigtits.co 5,100
emirates.co 5,100
mojo.co 5,100
motors.co 5,100
telluride.co 5,100
spark.co 5,050
joe.co 4,850
tobac.co 4,750
eagle.co 4,610
lasik.co 4,600
teethwhitening.co 4,600
site.co 4,200
delaware.co 4,160
dentistry.co 4,122
doc.co 4,100
ecs.co 4,010
rvs.co 3,901
oilcareers.co 3,900
adulttoys.co 3,850
salary.co 3,800
catholic.co 3,700
way.co 3,700
liposuction.co 3,660
printing.co 3,610
carhire.co 3,600
mortgagecalculator.co 3,600
notebooks.co 3,600
costume.co 3,599
mercado.co 3,550
innovation.co 3,500
traveldeals.co 3,410
carpet.co 3,350
electrician.co 3,251
juice.co 3,110
insulation.co 3,100
777.co 3,050
vote.co 3,050
pbx.co 3,000
socialmedia.co 3,000
durango.co 2,850
kings.co 2,800
pill.co 2,800
vermont.co 2,750
muslim.co 2,650
bad.co 2,610
yellowcab.co 2,600
amc.co 2,550
boaterexam.co 2,550
geek.co 2,550
manhattan.co 2,550
naturalgas.co 2,550
pilates.co 2,550
pocket.co 2,550
taxlawyer.co 2,550
banco.co 2,300
illinois.co 2,200
center.co 2,150
freesex.co 2,060
lipo.co 2,050
montessori.co 2,050
nlp.co 2,050
svn.co 2,050
creditexpert.co 1,850
indeed.co 1,850
nar.co 1,850
surgery.co 1,800
queenstown.co 4,600
crucero.co 3,100
ebooks.co 3,100
floridarealestate.co 3,000
halloweencostumes.co 2,749
indiana.co 2,300
sushi.co 2,075
hand.co 1,950
514,162

Filed Under: .CO, Domain Auctions

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

« MySpace Spends $25K on MySpace.Co, A Domain They Could Have Bought For $300
Are .Co Domains Worth More Than .Org Domains? »

Comments

  1. MHB says

    September 2, 2010 at 1:27 pm

    Test

  2. tim davids says

    September 2, 2010 at 1:41 pm

    great fun to watch this unfold…and glad I got what I did when I did 🙂

    NewYorkCity.co seems like a best buy imo.

  3. M. Menius says

    September 2, 2010 at 2:00 pm

    I agree, NewYorkCity.co would be a gem. Really surprised that AutoGlass.co went for so much. It must be a fairly lucrative industry. Do see pretty frequent tv ads for auto glass repair/replacement.

    Denver.co is a “best use” of the .co extension in my view.

  4. wannadevelop.com says

    September 2, 2010 at 2:26 pm

    Big question is… Who is snapping these up??! Is it domainers/speculators or actual end-users…….. Mhmmm :0

  5. Gnanes says

    September 2, 2010 at 2:27 pm

    GGG.co sold for $625

  6. Ron W. says

    September 2, 2010 at 2:29 pm

    It’s really interesting (and very good to see) that DUILawyer.co sold for an amount that is close to the amount that DUILawyers.com was recently bidded up to on Sedo!

    duilawyers.com May 9,2010 $52,555.00 Sedo.com

  7. Ron W. says

    September 2, 2010 at 2:35 pm

    Also, DUIAttorney.co sold for more than DUIAttorney.org, which sold recently:

    duiattorney.org 2010 $35,000.00 Sedo

  8. MHB says

    September 2, 2010 at 2:37 pm

    Wanna

    I guess if you want an answer to that question you can whois the domains on the list

  9. tim davids says

    September 2, 2010 at 2:40 pm

    wanna…many “domainers” are developing now so the line is blurr between the two…a great evolution.

  10. MHB says

    September 2, 2010 at 2:42 pm

    Ron

    Thanks for pointing that out as I’m the one who sold it.

    Just makes my day

  11. Ron W. says

    September 2, 2010 at 2:50 pm

    MHB

    Great sale!

  12. MHB says

    September 2, 2010 at 2:55 pm

    Ron

    Guess not

  13. don says

    September 2, 2010 at 3:01 pm

    That could go down as the flowers.mobi purchase of the .co era

  14. Robert Cline says

    September 2, 2010 at 3:03 pm

    My GOD, I am Rich!!!

    My 178 .CO domain names are golden.

    I am so happy to have gotten these.

    I am going to find myself some more today.

    I’m off to search for more great domains to form my business.

  15. Robbie says

    September 2, 2010 at 3:06 pm

    Wow, even more ridiculous sales! I am still amazed at how much these people are buying this names!

    autoglass.co 53,000????
    pbx.co 3,000???

    Anyways, Ill guess ill stick to .com, .net .org, but we will see if this .co can rise even more

  16. Brad Mugford says

    September 2, 2010 at 3:06 pm

    .CO has been marketed well, but the sizzle will not last forever.

    $35K for DuiAttorney.org is a fair price for both the buyer and seller. ORG is an excellent extension for a legal term, far better than .CO

    But, there is a lot of hype being priced into these landrush auctions like every landrush in the past.

    As with most new extensions there are more dollars than sense. There is a lot of new money going into .CO and the truth is 99% of these domains will never be sold for higher prices.

    The registry are the ones making money right now.

    Brad

  17. Robert Cline says

    September 2, 2010 at 3:08 pm

    Oh, I notice something very interesting. I see DUIlawyer.co has sold for $42,000 and I know that DUIlawyer.com was sold for around $52,000

    What this tells me is that the .CO s are fairly valued at 80% of their corresponding .COM s right now. And I believe eventually, it will even go higher because its shortened accesskey like characteristics. Folks, what can I say, this sort of chance only comes every 25 years.

    -Cheers

  18. Brad Mugford says

    September 2, 2010 at 3:12 pm

    “What this tells me is that the .CO s are fairly valued at 80% of their corresponding .COM s right now.”

    Ridiculous.

    I could say – Flying.com sold for $1.1M / Flying.co sold for $3,500. What that tells me is .CO is worth 1/3 of 1% of .COM

    The fact is that you can’t take isolated sales at the peak of interest (landrush auctions) and make any blanket comparison.

    Brad

  19. zamaan says

    September 2, 2010 at 3:18 pm

    Thanks for the list.

  20. Robert Cline says

    September 2, 2010 at 3:21 pm

    @Brad

    You are only 1 out of thousands of people participating in these auctions. You might not pay even $100 for duilawyer.CO but the fact of the matter is this is an open marketplace and the best end user knows the fair value and there are always people that know the value and these values are what is fair in the marketplace today.

    But we can expect these prices to increase over time. They always do. Plus by Christmas, 1,000,000,000 additional people are going to become aware of the .CO availability through twitter. Never underestimate the power of social awareness and marketing:

    T.CO

    end of story. period.

  21. Mojito Recipe says

    September 2, 2010 at 3:22 pm

    Boulder.co for $17,00 is insane!

  22. Brad Mugford says

    September 2, 2010 at 3:23 pm

    “but we can expect these prices to increase over time.”

    Really? Is Flowers.mobi worth more than $200K now?

    Brad

  23. Paul says

    September 2, 2010 at 3:28 pm

    In the UK “Autoglass” is a long established, national, trademarked brand / business name:

    http://www.autoglass.co.uk/

    “Autoglass® is the UK’s leading vehicle glass repair and replacement company”

  24. Robert Cline says

    September 2, 2010 at 3:29 pm

    @Mojito

    suggestion – stick with the .info, .asia, .net.biz
    I think your emotions will feel safer and cozier. You’ll feel emotionally at ease with paying $7,000,000 for porn.com

    I think the .CO s are too hip, fresh, and new for you.

  25. MHB says

    September 2, 2010 at 3:30 pm

    Brad

    “this is an open marketplace and the best end user knows the fair value and there ”

    This is not an open marketplace its a closed marketplace so the values if anything are lower than they would be on an free for all, open marketplace

  26. MHB says

    September 2, 2010 at 3:32 pm

    Brad

    Flying.co was a private sale, these are all land rush auctions not sure they are comparable

  27. Wang says

    September 2, 2010 at 3:39 pm

    Baidu.co: Note: Baidu Europe (www.baidu.eu), the Groningen-based automation and web design solutions organization, had secured the rights to the baidu.co domain name, having been the only for the domain name in the trademark protected .CO Sunrise period.Baidu.com is ranked #6 in the world according to the three-month Alexa traffic rankings

  28. Brad Mugford says

    September 2, 2010 at 3:44 pm

    “Flying.co was a private sale, these are all land rush auctions not sure they are comparable”

    If we can take one isolated sale and conclude that .CO is worth 80% of .COM now and will be worth more later, I am free to make an equally stupid argument in response.

    The truth is pick any recent extension. The landrush auctions are virtually the highest a domain will ever sell for as there is the most interest, and many new extension buyers are not exactly seasoned domainers as well.

    Brad

  29. MHB says

    September 2, 2010 at 4:06 pm

    Ron

    Thank god I still own Duilawyer.org

    Not all is lost.

    New price six figures

  30. :::: BreakingNewsBlog.us on AfternicDLS :::: says

    September 2, 2010 at 4:14 pm

    “autoglass.co $53,000”

    probably just a redirect to autoglass.com

  31. Ron W. says

    September 2, 2010 at 4:15 pm

    “Thank god I still own Duilawyer.org

    Not all is lost.

    New price six figures”

    MHB,

    Great name … and six figures is a great asking price!

    🙂

  32. Mojito Recipe says

    September 2, 2010 at 4:52 pm

    Robert Cline, I think you might own a few “.co” names. I guess the only thing more hip than “.co” is having to throw an “e” in front of a domain. I can learn a lot from you. 🙂

  33. Robert Cline says

    September 2, 2010 at 5:34 pm

    I too wanted to get in on these auctions. I even emailed Coauctions.co that I wanted to participate and they said unless I had applied for them during the land rush period that I couldn’t participate. I was locked out. So I am sure there were a lot more people like myself that wanted a chance to acquire some of these valuable internet real estate that were locked out like myself. So if anything I can only imagine how much higher these prices would be if they were wide open to even people like myself. Oh boy oh my!

    This tells me that these are the lucky people getting them for lower than what they would be in the open market. You will see these valuable domains increase in value.

    My bet is still on that Slots.CO will fetch $XXX,XXX
    Where is that guy that didn’t think it was going to happen.

  34. Michael says

    September 2, 2010 at 6:52 pm

    I guess most of these are being purchased for the expected typein traffic, but what about names like indeed.co? I can’t see .co ever gaining any sort of popularity to inspire end user interest beyond the country it’s intended for. There simply can not be that many .co domains with enough traffic. Lots of people are going to be very disappointed here once they’ve gathered the stats..

  35. SIA says

    September 2, 2010 at 7:44 pm

    Very nice to see this, I acquired over 100 premium .co domains on launch day. I have received 2 offers that would pay for the entire batch of them already. There is definatly demand for them…

  36. Mike Mann says

    September 2, 2010 at 7:46 pm

    THESE SOLD FOR TOO CHEAP, dentists.co 12,500, families.co 7,300, sneakers.co 6,300, eat.co 6,100, dentistry.co 4,122, doc.co 4,100, rvs.co 3,901, catholic.co 3,700, printing.co 3,610, carpet.co 3,350, electrician.co 3,251, socialmedia.co 3,000, muslim.co 2,650, naturalgas.co 2,550, pilates.co 2,550, surgery.co 1,800 sushi.co 2,075

  37. Josh says

    September 2, 2010 at 7:47 pm

    Unreal prices, maybe people dont realize there is no M, on the other hand it only boosts .com values in my eyes.

  38. Tom C says

    September 2, 2010 at 8:11 pm

    FYI,

    Slots.CO currently at $15,500 (6 days to go).

  39. :::: BreakingNewsBlog.us on AfternicDLS :::: says

    September 2, 2010 at 10:00 pm

    “or actual end-users”

    I doubt they will be really used… 😐

  40. :::: BreakingNewsBlog.us on AfternicDLS :::: says

    September 2, 2010 at 10:09 pm

    about .co … and porn (or other bad words)

    I’ve done (just for curiosity!!!!!!) a search of the domain por.co (“pig” in italian) but this domain is already… taken! 😐

    however, the domain stiti.co (“constipated” in italian) is still available… 🙂

    .

  41. :::: BreakingNewsBlog.us on AfternicDLS :::: says

    September 2, 2010 at 10:15 pm

    “GGG.co sold for $625”

    if the buyer’s name isn’t (e.g.) “George Gregory Gardner” he wasted $625 🙂

    .

  42. ... says

    September 3, 2010 at 5:01 am

    [Quote]“GGG.co sold for $625″
    if the buyer’s name isn’t (e.g.) “George Gregory Gardner” he wasted $625 [/Quote]

    GGG is a munich based porn movie publisher and the name of their biggest porn series with a ton of films. The Key is great for them and surley generates a lots of traffic, i think.

  43. :::: BreakingNewsBlog.us on AfternicDLS :::: says

    September 3, 2010 at 5:26 am

    “GGG is a munich based porn movie publisher and the name of their biggest porn series with a ton of films.”

    in this case, the domain has been highly underpriced

  44. Em John says

    September 3, 2010 at 7:13 am

    Brad,

    I agree with Robert. I don’t think it’s wise to underestimate the power of viral marketing, ie t.co’s ubiquity by Christmas. That in itself will misshapen the so-called new TLD bell-curve. Once again past results don’t guarantee future results so no need to compare with .mobi or the like. The dissemination of information, such as of a new extension or any new technology, for example, can flatten the current market in a flash. This has been proven by economic history. Not to say it will happen (I don’t have a crystal ball) but it is very possible.

    I agree with Mike M. Those went pretty low. Betting.co was also surprisingly low. Had figured that one for about 25 G. Colorado.co was about right given it’s a repetition of sorts.

  45. Em John says

    September 3, 2010 at 7:20 am

    Most likely Slots.co will top $XXXXXX.

  46. Andile says

    September 3, 2010 at 8:12 am

    I have a couple of domain names that I want to sell, namely

    mecer.co
    mxit.co
    mxitlifestyle.co
    tigerbrands.co
    pinnacleholdings.co
    acsa.co
    boisinc.co
    boandent.co

    Does anyone have any advise as to how I can go about selling them and who the right people to contact are?

    Thanks

  47. :::: BreakingNewsBlog.us on AfternicDLS :::: says

    September 3, 2010 at 8:29 am

    the GoDaddy domains search says that “ta.co is an invalid name”

    so, why e.co has been registered, while, this two-letters domain can’t be?

  48. SL says

    September 3, 2010 at 8:56 am

    @Andile: Don’t mean to sound cruel but those are worth less than reg fee imho. But beauty is in the eye of the beholder so you may get lucky.

    Best bet is put up a sale page on each and hope you hit the lottery for a few hundred bucks. And toss them on Sedo to see if you can catch the wave before the hype dies down…and the hangover sets in.

  49. TR says

    September 3, 2010 at 9:33 am

    Good sell.

    Any one want to buy AutoGlass.CC?

  50. James Barclay says

    September 3, 2010 at 9:52 am

    What has been massively mismanaged has been people , who’se auctions have finished weeks ago – still do not have their names in their accounts. A rep at DomainMonster and Name.Com said that this was ther biggest issue at the moment-dealing with disgruntled winners of the auction with no name to show for it.

    I take my hat off to .CO for its marketing blitz, but put it back on very quickly for its customer service.

  51. BFitz says

    September 3, 2010 at 11:35 am

    Where are the bidders who did not win these auctions? Many of us are happy to flip out to them at lower prices. I have AsbestosLawyers.co and RockyMountains.co, DowntownDenver.co, CherryCreek.co, Lodo.co and will happily sell for 10% of the prices I am seeking on similar domains like YellowStone.co and DuiLawyer.co. Is Yellow Stone even in Colorado? (no) :-).

    Any advice for a long time buyer but first time seller?

  52. Mircea says

    September 3, 2010 at 12:42 pm

    I have injurylawyer.co ….I guess it’s worth something but I still wouldn’t sell it now.

  53. Sam Stevens says

    September 3, 2010 at 1:51 pm

    Wow is right! I’m surprised by some of these sales numbers. Out of curiosity, I plugged a few of the domains into Valuate.com. (Yes, automated valuations certainly aren’t the final word on a domain’s value, but they can provide useful indicators.) Here are the results:

    AutoGlass.co $35
    Apply.co $35
    Dentists.co $30
    Boulder.co $25
    DuiAttorney.co $20
    DuiLawyer.co $15
    ===
    Total $160

    That’s a pretty huge discrepancy. True values are somewhere between $35 and $35,000, in the eye of the beholder. 😉

  54. joe saladino says

    September 3, 2010 at 5:53 pm

    Sneakers.co salary.co juice.com newyorkcity.co and others for a few thousand each??? What a bunch of uneducated derelicts selling these domains. They will sell for 10++++ times these prices and could have now! Real UNINTELLIGENT to put it nicely!!!

  55. Brad says

    September 3, 2010 at 6:00 pm

    “Sneakers.co salary.co juice.com newyorkcity.co and others for a few thousand each???”

    I think it funny that so many people make the .COM typo when referring to .CO

    It just shows how popular .COM is, and how confusion will just drive developed .CO traffic back to the .COM

    Brad

  56. joe saladino says

    September 3, 2010 at 6:34 pm

    Very true Brad! Good catch brother! .co RULES for the intelligent people! I mean .com NOT .co more like it LOL! God Bless! Joe

  57. Joseph Slabaugh says

    September 4, 2010 at 3:11 pm

    joe dot co do 4K?

    I did not know my name was worth that much!

  58. Em John says

    September 6, 2010 at 10:59 am

    Sam,

    If you want to see more accurate values of .co’s, go to flipping.co. francois has a different formula for measuring a .co’s worth than you will see at valuate.com and it comes out to about 3-5% of the .com. Plus I would never take those appraisals too seriously. Quite often some sell for less and some for more.

  59. DevelopAll says

    September 8, 2010 at 12:15 pm

    it’s good to see that .co is still getting good attention of the buyers. We also picked up a number of .co’s in various categories/market segments and are debating if we should develop them of leave an open playground for the buyer?

    Partial list of our wine collection:
    1. COLLECTIBLEWINES.CO
    2. LIQUORSTORES.CO
    3. RAREWINES.CO
    4. VINTAGES.CO
    5. WINEAUCTION.CO
    6. WINEBOOKS.CO
    7. WINECOLLECTION.CO
    8. WINEDISTRIBUTORS.CO
    9. WINEMARKETING.CO
    10. WINEMENU.CO
    11. WINEPRICES.CO
    12. WINERATINGS.CO
    13. WINEREPORT.CO
    14. WINESCHOOL.CO
    15. WINESUBSCRIPTION.CO

    What would you do with them – develop or sell as a combo?

  60. Peter Dragovic says

    September 28, 2010 at 1:32 am

    What do you guys think of these .co’s?…..What should I do with them develop or hold on to them for couple years?

    209.co
    bbo.co
    rgp.co
    hst.co
    jdt.co
    lsr.co
    nvc.co
    geme.co
    lcbo.co
    lirics.co
    lirycs.co
    obsessed.co
    partys.co
    pennzoil.co
    quakerstate.co
    sexyporn.co
    thechat.co
    vidios.co
    wge.co
    celebrityshow.co
    unsubscribe.co
    whether.co


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