According to a new report by the internet firm WebVisible (www.webvisible.com), says that the average small business advertiser spent $2,231 on search advertising in Q2 2010, up 1.4% from Q1 2010 and 159% over over Q2 2009.
The most popular advertiser categories in Q2 2010 were attorneys, general contractors and dentists. Air conditioning contractors, landscapers, and businesses offering irrigation services, fencing and awnings increased seasonal spending from Q1 to Q2 2010.
The WebVisible Report: State of Small Business Online Advertising Q2 2010, examines trends among WebVisible’s U.S. advertisers from Q2 2009 through Q2 2010 and represents nearly $23 million in U.S. small business advertiser spending from more than 12,000 individual advertisers in Q2 2010. This report also includes an analysis of data from more than 10,000 advertisers in the U.K. in Q1 and Q2 2010.
43% of the clicks resulted in a web conversion in Q2 2010, up by 22% over Q1 2010 and 39% over Q2 2009.
Conversion activity more than doubled for form fills, video views, printed driving directions and bookmarking in Q2 2010 versus Q2 2009, suggesting that users are taking advantage of additional website options provided by advertisers.
Its an interesting report and you can request a full copy of the report by clicking here
The Q is how much advertisers spending on Print advertising…
“43% of the clicks resulted in a web conversion in Q2 2010, up by 22% over Q1 2010 and 39% over Q2 2009.”
This number seems astronomically high to me!