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Google’s Global Search Share Declines

Posted on July 26, 2010
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According to research firm Strategy Analytics, Google’s share of the global online search market fell to 69.7% in the second quarter from 71.1% in the first quarter.

Baidu the largest search engine in China, now has a global share nearly as large as that of Microsoft  and Yahoo .  The report shows that Baidu’s global market share is 4.5% compared to 4.8% for Microsoft and 5.4% for Yahoo.

The total global advertising search market was $6.2 billion, up 2.2% from the first quarter.

The Microsoft and Yahoo market shares are so modest that it’s hard to imagine that even when they are combined, as is planned, they will grab much more than 10% of the global market.

8 thoughts on “Google’s Global Search Share Declines”

  1. BullS says:
    July 26, 2010 at 11:31 am

    The reason Baidu is bigger because of the Chinese population–Dudh!!

  2. MHB says:
    July 26, 2010 at 11:42 am

    Bull

    Baidu is not the only search engine in China

  3. BullS says:
    July 26, 2010 at 11:50 am

    Iknow-I know Mr.MHB.

    Do you know that Baidu is the Chinese sponsored homepage of China!!!

    All the Chinese/PCs in China are forced to use Baidu.

    ***************************************
    MHB permalink

    Bull

    Baidu is not the only search engine in China

  4. Jeff says:
    July 26, 2010 at 12:18 pm

    which other ones are you referring to? Sina etc?

  5. Tim says:
    July 26, 2010 at 2:30 pm

    I use Bing.com almost exclusively for search and have gotten to like Yahoo for news a lot more lately.

    I think that regular patterns of search have been disrupted a bit lately as folks search for better sources. I just don’t find Google giving me great results anymore and FoxNews, CNN, and USA Today are not as good as Yahoo News really so I have moved away from big G and the regulars for news. BBC for news is pretty good also.

  6. BreakingNewsBlog.us says:
    July 26, 2010 at 7:25 pm

    the Google SE “decline” is only an ILLUSION… within five years, 90% of the Web (and also Bing and Yahoo) will be in the Google’s hands… 😐

  7. seochina says:
    July 26, 2010 at 10:26 pm

    Other actors include Sogou, Soso, Yahoo, Bing, etc.

    However, Baidu and Google account for almost 95% of China’s search engine market…

    More information is detailed in the following post: http://www.them.pro/Baidu-takes-full-advantage-Google%E2%80%99s-pull-out-China

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