France’s antitrust regulator accused Google on Wednesday of a “lack of transparency” over its keyword advertising service and ordered it to clarify conditions for the product within four months.
The Autorite de la Concurrence was responding to a complaint filed by a French data services company Navx in February, which alleged the world’s top search engine had abused its dominant position by canceling Navx’s AdWords contract.
“Google has implemented the content policy of its AdWords service in a way which lacks objectivity and transparency, the regulator said in a statement seen by Reuters in Brussels.
It told the Google to clarify over the next four months the procedures resulting in the suspension of an advertiser’s account.
Google can appeal to the French courts against the interim measures.
If the French think there is lack of transparency over keyword advertising, they should see what info Google gives us when they make payment.