According to Investors.com, Google testing a CPA ads system.
CPA stands for Cost Per Action, a service in which advertisers pay for ads they run on Google’s network only when a consumer takes “action.”
Action means that the consumer makes a purchase or fills out a form or some sort of registration on an advertiser’s Web site.
According to the story, Google uses “software and various means to track its ad-prodded actions, but the model pretty much requires that advertisers go to the expense to do their own tracking, to make sure they’re on the same page with Google.”
“”The per-action program is led by Performics, a unit of DoubleClick, the ad services company Google bought for $3.1 billion in 2008. DoubleClick.
Google is testing cost-per-action with both display and search ads.
In typical fashion Google basically refused to answer any questions about the product:
“As we are currently in the process of collecting and analyzing data from this ongoing beta, we don’t have any metrics or much more to share on this topic at the moment,” said a company spokeswoman, Deanna Yick, via e-mail.”
Of course this is just a test but most in the domain industry see a huge growth over the next years from PPC to CPA and the fact that the world’s biggest Seller of PPC ads is actively testing the new model can only mean changes ahead for Domain Owners parking their domains. However with PPC revenues sliding that may not be all bad.