According to Online Media Daily, Apple is preparing to announce its “next big thing”, a new personalized, mobile advertising system that could well be called the “iAd”
The new ad platform, which will be officially unveiled to Madison Avenue on April 7th, has been described as “revolutionary” and “our next big thing” by Apple chief Steve Jobs.
It is believed the mobile ad platform has been built on top of Quattro, the mobile advertising developer Apple acquired in January for nearly $300 million.
Apple’s iAd is expected to offer location-based advertising that would enable advertisers to target ads to consumers based on their geographic proximity despite that Google recently won the patent for a systems that serve ads dynamically based on a user’s location.
On the domain front Apple does not appear to own iad.com, iad.net or .iad.org, although .iad.com and iad.net are parked pages while iad.org is owned by the Saudi Embassy.
If this announcement is made and iAd is the direction Apple chooses to go, it will be a very good day for the owner of iad.com.
locationbasedadvertising.com goes to a parked page as well but the whois record states this “domain is not for sale”