“””To understand how much traffic these domain variations could potentially drive, CSC analyzed the “wwwcscglobal.com” variation of the “cscglobal.com” domain name. The variation “wwwcscglobal.com” currently drives 1% of traffic to the main site.””
“”When the same logic is applied to a consumer brand with an average of one million Web site visitors per day, a 1% difference in traffic can make a substantial impact. By failing to register a common variation of its domain name, that consumer brand could be missing 3.65 million visitors per year. In fact, consumer Web sites may experience significantly higher traffic losses than a B2B site like www.cscglobal.com””
The study also looked at “global brands” domains starting with “www” and found that companies that own their “www” domain along to match their domain, hardly use the “www” verision.
The Study found that in the case of trademark holders who own “www” domains they don’t even resolve 67% of the time.
However when a third party owns the “www” version of the domain, it resolves 80% of the time, usually to a PPC page.
The point of the study was to determine which prefix and suffix was used most frequently to infringe on trademarks.
According to CSC the most common infringing Prefixes are domains that start with:
According to CSC the most common suffixes used to infringe on a trademark are:
An interesting read and you can check out further details here.
Remeber this is a “trademark protection” company which authored this study and what they consider to be protected terms, is much broader than what domainer’s would consider protected terms.