Google just released its own SEO Report Card.
In a 49 page report it rates the search engine optimization (SEO) on its various properties including the Google search home page and gives itself a failing grade in a number of categories.
One of the biggest areas of failure for is in “search result presentation,” where Google scored itself with a score of 33 out of 100 or lower in three different categories.
Here is how the report is describe by Google, you should check out the full report:
“”How many of Google’s web pages use a descriptive title tag?
Do we use description meta tags?
Heading tags?
While we always try to focus on the user, could our products use an SEO tune up?
These are just some of the questions we set out to answer with Google’s SEO Report Card.
Google’s SEO Report Card is an effort to provide Google’s product teams with ideas on how they can improve their products’ pages using simple and accepted optimizations. These optimizations are intended to not only help search engines understand the content of our pages better, but also to improve our users’ experience when visiting our sites. Simple steps such as fixing 404s and broken links, simplifying URL choice, and providing easier-to-understand titles and snippets for our pages can benefit both users and search engines. From the start of the project we also wanted to release the report card publicly so other companies and webmasters could learn from the report, which is filled with dozens of examples taken straight from our products’ pages.
The project looked at the main pages of 100 different Google products, measuring them across a dozen common optimization categories. Future iterations of the project might look at deeper Google product web pages as well as international ones. We released the report card within Google last month and since then a good number of teams have taken action on it or plan to.”””
Andrew Rosener says
Thank Michal. That is a very valuable document indeed.
Rashid Mahmood says
I have a feeling google chrome browser won’t be good for type-in domain names.
What do you think?
You are spot on.
In the name of helping the web surfer (at least the new web surfer wanabe) the google browser once installed will suggest a particular website / domain name to the person which types in some letters into that browser (google will sell those ads to their advertisers and make BIG money that way).
The SMART web surfer will not fall for the crap google style but instead will type in the FULL web address / domain name into the browser and get to the website he or she has chosen – this is what I do.
Surf the Web the Smart way – Simple things in life are meant to be simple and Easy.
Goalranks says
Thx for sharing about seo report card….it’s quite interesting for me. 🙂
Mike says
Google SEO reports card for its own products is good example for many SEO and webmasters about organic seo
pralki says
Very good primer on the subject and should help many businesses better understand SEO. I will be recommending it.
Bank says
This is great material. Keep it up it is helping us all.
Jan says
I Really like this post! Thanks!
csp says
Thank-you very much
Search Marketing Company says
very useful and informative material, good job.
nick says
after read this article first of all i want to thank you to share such a precious material with us…….i think by this google seo many bussiness should understand seo very well …as well as webmaster will also learn from seo….so once again thank ….for such valuable document indeed.
SEOgeek says
SEO drives the structure of the content on the internet. Fortunately many individuals in variety of fields are beginning to understand it.
Brad says
Google Talks about SEO: – Google published their Google SEO Report Card. To win, Google would have to reposition itself as a social media site, not a search engine.
Skyranks says
Thx for the article about seo consultant and very nice summary. I can get a picture in my mind.
sam says
very nice blog. as google seo makes the lot of work easier for the webmaster for there websites optimization as well as for the improvement of the seo page ranking.Very good primer on the subject and should help many businesses better understand SEO. I will be recommending it..thanks for sharing..
Travel says
I was once involved in a user testing where they actually have some kind of camera that was able to track movement of the eye and plot the heat map on the screen shot in question. That sort of technology should be able to add empirical data.
Michael Berry says
nice seo infromation. Good seo technique.
Industrial computer says
I hope you never stop! This is one of the best blogs I have ever read.Please keep it up because the internet needs someone like you spreading the word.