Domainers are all too well aware of the quality scores that Google imposes on publishers/domainers which winds up adjusting the payments that publishers/domainers receive for the traffic it sends to Google.
Google apparently also sets up quality scores for at least some of their advertisers which effect the amount that advertisers are required to pay to Google for the traffic.
This quality score adjustment for advertisers is the subject of a lawsuit that was filed against Google by a comparison shopping search company, myTriggers.com.
The suit alleges that Google unlawfully dropped myTriggers’ quality score as part of a plan “to ensure that Google can continue to exert control over search advertising.”
As a result of the quality score change, the suit goes on to allege, the cost of myTriggers’ search ads rose by as much as 10,000%, a price increase that forced the company to virtually stop purchasing search ads.
Yet the suit goes further and alleges not only did the quality score adjustment negatively effect the rates paid by this advertiser but that Google only requires some advertisers to be subject to quality score adjustments.
“On information and belief,” the lawsuit alleges, “Google enters into agreements with a number of search websites, including rival shopping comparison sites, that allow these sites to participate in AdWords keyword auctions without being subject to the same ‘quality’ scoring Google applies to other search rivals, including myTriggers.”
MyTiggers.com apparently had a monthly credit line as high as $250K per month and ran up a bill of over $350K before Google filed suit for payment in Ohio. MyTriggers then filed this counter suit against Google.
Should be interesting.