There has been much discussion in recent weeks on blogs, and even Jeff Kupietzky as part of his opening remarks from DomainFest noted that there is a huge surge of web activity from mobile devices and what the effect of navigation through mobile devices mean for the value of domains.
Well in a post today in RealBusiness.co.uk, according to a small study they conducted, they held found that as the use of mobile devices to access the web grows, its even “more important than ever to have short and memorable domain.”
The study found, that “one in four men and one in five women who use SME websites regularly struggle with web addresses that are difficult to recall”.
“The data suggests that many small businesses undervalue the effect their web address can have on their consumers’ behaviour,” says Steve Holford, marketing director at Streamline.net, the web hosting company that conducted the survey.
“There is a real danger their work and investment on the web can be undermined by the simple fact that consumers cannot remember their URL,” says Holford, adding that with 70 per cent of Britons willing to conduct business with SMEs via the web, the ability for a consumer to easily recall a web address has never been so important.””
The post cited Graham Jones, an internet specialist who advises businesses on how to connect with consumers, as saying “he believes the key is to have a URL that people can easily remember and pass on to others.””
“If a page is quite important for your business, then nothing really beats having a specific domain name that is easy for people to remember, that can then be linked to your company’s other sites as necessary.””
Its an interesting take on a subject that concerns a lot of domainers.
You should check out the full post.