According to the company, these sites will help customers find their perfect TV or camera by asking them a series of compatibility questions to find their perfect match.
TvMatchMaker.com users interactively answer questions about their home and viewing habits.
CameraMatchMaker.com users answer questions about the types of pictures they shoot.
The company also announced this week that it has for the past six months, operated an online marketplace that allows third-party vendors to sell goods on its Web site using the domain MarketplaceatSears.com although until this week they never talked about the site.
It appears that the company also owns the domain SearsMarketPlace.com which in our opinion is a much better domain. The domain does in fact resolve to the same Sears Marketplace, that the MarketplaceatSears.com resolves to so at the end of the day, other than for marketing purposes it doesn’t matter, but then again marketing purposes are what domains are about.
The Company also owns some other natural “matchmaker” domains to go along with the roll out including electronicmatchmaker.com and electronicsmatchmaker.com but neither resolve to sears.com or the marketplace or the other “matchmaker” sites.
Sears does not own Searsonline.com which is going to a non-resolving page.