Sears launched a couple of shopping comparison sites this week at CES, TVMatchMaker.com and CameraMatchMaker.com
According to the company, these sites will help customers find their perfect TV or camera by asking them a series of compatibility questions to find their perfect match.
TvMatchMaker.com users interactively answer questions about their home and viewing habits.
CameraMatchMaker.com users answer questions about the types of pictures they shoot.
The company also announced this week that it has for the past six months, operated an online marketplace that allows third-party vendors to sell goods on its Web site using the domain MarketplaceatSears.com although until this week they never talked about the site.
It appears that the company also owns the domain SearsMarketPlace.com which in our opinion is a much better domain. The domain does in fact resolve to the same Sears Marketplace, that the MarketplaceatSears.com resolves to so at the end of the day, other than for marketing purposes it doesn’t matter, but then again marketing purposes are what domains are about.
The Company also owns some other natural “matchmaker” domains to go along with the roll out including electronicmatchmaker.com and electronicsmatchmaker.com but neither resolve to sears.com or the marketplace or the other “matchmaker” sites.
Sears does not own Searsonline.com which is going to a non-resolving page.
I first noticed heavy promotion on these custom corporate long-tails during commercials a couple of Super Bowls ago. My first impression was that they were nothing more than advertising agency creations to track/brand their individual marketing campaigns. Still don’t think much of the idea and it seems symptomatic of the current Madison Avenue mentality. The bottom line is that few in the general public are ever going to remember these names (which will allow Madison Avenue to create more similar campaigns so they can keep “working hard” for their clients).
MHB..
It says 4 responses but all I could read is from David’s comment.
I prefer all the comments are displayed right below David’s one.
Am I missing something?
thanks
thre crackbacks and dingbacks really need to not be counted as “comments”, I agree.
This is what you get listening to bad Madison Ave people… no concept of securing the “right” domain… and no clue of using it if they do…. wasteful.
Bull
All the pingbacks and such are counted as comments, its a Word Press thing nothing I can do about it
MHB.. since you’re the Master Hot Babe(MHB)- you can practically tell anyone to do what you want them to do.
Anyway, I can’t wait to see what kind of domains flashing on TV during the superbowl.