Monte Cahn posted the following as comment to our post last night on the results of the Moniker.com Live TRAFFIC auction.
I thought his response should have the same prominence as the original post, so here is Monte comments regarding yesterdays auction, which may answer many of your questions and comments:
“”””I know it looked disappointing and YES we did have some bad luck on the live part of the auction. The good news is that the extended auction goes on for until November 4th and we do expect a strong finish and will likely come out the winner. Remember that we have out performed every other auction at every event every year since we invented the live domain auction concept. When you add up all the events combined and all the other auctions from all other companies both live and online, our results are 5X of all others.
Regardless, we could have done much better in the live event than we did. Our auctioneer, Wayne Wheat had a flight issue and was stuck on a plane in Houston…we did not know he wasn’t going to make it until just 3 hours before the auction started. So being in NY, we did ask Rick Latona, who graciously tried to help us with his auctioneer but he was on his way to Dallas already. So we found someone recommended by two people at the conference. We had no idea how they would do but had no choice. He had only 45 min of prep time. It is hard to plan for a back up strategy like this with such short notice…..but we will have something in our pocket in the future for sure. The Auctioneer and the Spotters were definitely a factor in lower performance in this event as well as some high priced names that we marketed to end users…..who did not bid in the live event.
With all this said, I personally take responsibilty for the under performance in the live auction. My team did great under the circumstances. I would have been there, even with a bum leg if I could….trust me, I even had my tickets knowing I would have to carry around a wound vacuum pump attached to my leg. However, after my emergence surgery on Thursday and again on Tuesday, there was just no way.
We are working hard to have some of the larger names sell in the extended auction which end users have expressed interest in. There are great names at great prices to be had – so those of you that tuned out, you can get all you want in the extended auction http://domainauctions.moniker.com/2009/T.R.A.F.F.I.C.-NY-Auctions. Great names at no reserve as well as other key word generics and ecommerce names. We have always done well in the extended auction after TRAFFIC and we should this time as well.
We also have 3 great monthly showcase auctions coming up and then the Premier Event and Auction at DomainFest in January and the largest live domain auction ever at that event.””””