The re-auction for ProteinBar.com and ProteinBars.com closed today at NameJet.com
ProteinBars.com sold for $42,000
and ProteinBar.com sold for $16,042
Both to the same bidder, with the NameJet ID is “juggernaut“
We were active in the ProteinBars.com auction but dropped out once the bidding topped $30K.
However the buyer of both those domains defaulted and the domain went back up for re-bid.
I guess the ppc business might still be profitable if the owner of one of companies keeps buying higher priced domains every week.
What’s most interesting about these results isn’t that the re-auction prices came down (which is expected), but that the plural sold for 2+ times the singular. Although this makes perfect sense (to me), it runs counter to all the other articles/analyses that I’ve seen on the topic: which demonstrate that the singular has more value than the plural. I’ve never understood that.
Case-in-point: if you owned iPhone.com and iPhones.com, the latter could leveraged to build a hub selling all versions of the iPhone, as well as the accessories – whereas the former doesn’t have that same potential. And that’s why it always pays to pick up the plural of a good domain if you’re bothering to make the initial investment in the singular.
Just my 2 cents…