Google 3Q Earning Up 27% As It Beats Expectations, Again

Google announced it earning for the third quarter after the market closed today, easily beating the street’s estimates for both earnings and revenue.

Google said sales in the 3rd Quarter totaled $5.94 billion, up from $5.52 billion in the second quarter and $5.54 billion in in 3Q 2008.

Excluding traffic acquisition costs, revenue was $4.38 billion higher than the Street’s estimate of $4.24 billion.

Google said net income was $1.64 billion, or $5.13 a share, compared with $1.29 billion, or $4.06 per share, a year earlier.

Excluding items, Google’s profit per share was $5.89, beating the $5.42 expected by analysts.

Google at the end of the quarter is sitting on $22 Billion in cash.

Google share rose 3.3% after hours, up over $17 to $547 a share.

As to domainers and publishers here are some numbers:

Google’s partner sites generated revenues, through AdSense programs, of $1.80 billion, or 30% of total revenues, in the third quarter of 2009. This represents a 7% increase from third quarter 2008 network revenues of $1.68 billion.

Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 14% over the third quarter of 2008 and increased approximately 4% over the second quarter of 2009.

Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our AdSense partners, decreased approximately 6% over the third quarter of 2008 and increased approximately 5% over the second quarter of 2009.

Traffic Acquisition Costs, the portion of revenues shared with Google’s partners, increased to $1.56 billion in the third quarter of 2009, compared to TAC of $1.50 billion in the third quarter of 2008. TAC as a percentage of advertising revenues was 27% in the third quarter of 2009, compared to 28% in the third quarter of 2008.

The majority of TAC is related to amounts ultimately paid to our AdSense partners, which totaled $1.33 billion in the third quarter of 2009. TAC also includes amounts ultimately paid to certain distribution partners and others who direct traffic to our website, which totaled $229 million in the third quarter of 2009.