In a recent 4 week period, I was up and down the I-4 corridor between Tampa and Orlando, several times a week.
I noticed as a “industry” no one group advertises on billboards more than lawyers.
More than 1/2 of the billboards I saw didn’t even have a domain name on the billboard.
The billboards almost all had phone numbers, 99% of which I still can’t remember even having seen the boards several times a day.
The billboards which did have a URL with rare exception used a domain name containing the law firm’s name.
Billboards along I-4 especially around the amusement parks rent for $5K a month.
There was one firm, which after several boards using the domain overchuck.com
It took me until the third week of seeing the boards, before I could actually remember the domain overchuck.com , and even then it was just because it sounded like a medial condition, where you throw up too much.
Why do I care?
Because I own a ton of very good lawyer generic broad based domains, like Triallawyers.com and Geo lawyer domains like OrlandoDivorceAttorney.com.
We sell a few a year, but very few considering all the lawyer domains we own, and get very few inquiries on them.
So why a law firm would spend $60K a year or more on a billboard space, but doesn’t spend $20K on memorable domain like OrlandoBankruptcyAttorneys.com?
It just blows my mind.
And makes me want to chuck.
Or should I say Overchuck