According to Mediapost, Microsoft is going to launch a pilot program this month to test a new paid search ad format, allowing advertisers to not only use text and links in the ad, but use logos and favicons embedded in listings.
“”The formats are intended to make ads pop in search results and to encourage advertisers and media buyers to allocate more paid search campaign dollars to Bing.””
Microsoft wants to make the search experience more “graphically rich.” Consumers who search a lot of engines are typically driven by visuals. It may result in some consumers moving over to Bing.James Colborn, director at Microsoft Advertising says Microsoft has seen a rise in query share, and a nearly 40% increase in click-through rates.
You have to give it to Microsoft, they certainly are trying to come up with something new twists on the search engine attempting to gain some market share.
This sounds interesting, Its going to be one to watch and hopefully good thing for domainers, Im seeing lots of traffic come from bing recently.
This will most surely lead to more clicks on ads.
Hello Mike,
Google has been acting more and more like a dear in the head lights and there are many fundamental reasons why. Microsoft and other User channel Addresses are making major acquisitions of .com names as we speak. The digital revolution is in place and the time for being complacent is over. The sea of change is dead ahead and the companies who expand market share now will help themselves to large slice of the advertising pie that google now owns. The time to move is now and the smart money knows it.
Gratefully, Jeff