In just over 46 days the site on the domain SnakesOnACane.com will launch.
How do I know?
Because the site has a countdown clock.
Fox Entertainment teased the site with a 5 second ad on the finals of So You Think You Can Dance tonight and a 5 second spot on Hell’s Kitchen the other night.
The ad itself was very different with just the medical symbol (a snake wrapped around a cane) showing with the domain listed on the bottom of the screen, with no audio.
The domain was just hand registered just over a week ago on July 23.
Now your probably thinking that this domain is a cool play on the movie, and matching domain, SnakesOnAPlane.com and that Fox is just playing off another one of its properties.
However Snakes On A Plane wasn’t made by Fox.
The movie Snakes On A Plane, was made, and the domain SnakesOnAPlane.com belongs to, New Line Cinema.
A few questions come to mind:
First, do you like the teasing of a site that’s not going to go fully live for 45 days?
Second, is Fox infringing on Time Warner’s property, by launching a site which is a play on words of another studios movie’s name?
Third what is the site promoting?
Here’s a clue on the third question.
Do the math and I think the deadline comes to September 21 at 8PM, the start of the fall TV season, so is snakes on a cane promoting a new show, or a twist on an existing show?
While we often criticize mainstream media for not getting domains, I have to give Fox props for this campaign centered around a newly registered, completely memorable domain name.