New Study: Bing.com Ads More Likely To Clicked Than Google Ads

Posted on July 28, 2009

A study by the search advertising network Chitika , says that people who land on sites from organic search results are 55% more likely to click on an ad from Bing.com than on  Google.

Analyzing click-through rates from 32 million ad impressions across a network of more than 50,000 sites during seven days in July, Chitika found that Bing users clicked on ads 1.5% on average, compared with 0.97 percent for Google, and 1.24% for Yahoo.

About 200 million unique Internet users come through the Chitika network monthly.

Google racked up about 26.9 million impressions on 260,518 clicks, compared with Yahoo’s 3.2 million on 39,008 clicks, and Bing’s 2.2 million on 33,558 clicks, according to Dan Ruby, director of marketing at Chitika.

11 thoughts on “New Study: Bing.com Ads More Likely To Clicked Than Google Ads”

  1. Are you saying that Bing users click on ads more ofter than Google users, or that Bing ads get clicked on more often than Google ads. The post seems to say both at different times.

    Either way, this is huge news. It could make the difference in hundreds of thousands of dollars for some portfolio and website owners out there.

  2. By the way, saw your write up today on DNJournal. It was real nice. Congrats on everything.

  4. It is impressive Bing has a better click thru.
    However, G still delivers 8 times more clicks than B.
    And, we make our pennies from clicks.
    🙁

    impressions __clicks __CTR
    G _26,929,367 __260,518 __0.97%
    Y __3,157,648 ___39,008 __1.24%
    B __2,236,366 ___33,558 __1.50%

    total _32,323,381 _333,084 __1.03%

  5. It just dawned on me, what type of sites are they counting?

    1. Made for google sites.
    2. Fully developed sites like WSJ, Forbes.
    3. PPC sites.
    4. Sites like LuxuryBedding.com, cooking.com,

    We already know that Google and Bing go out of their way to not list any ppc sites in searches.

  6. Most importanly, how about the Conversion Rate on these clicks? Which converts better for the advertiser? G or B? Of course you can’t even have conversions without clicks.

  7. Not much of it matters, what they should be counting is cost per transaction, or cost per sale. That is the end result period. Click thru rates , percentages and impressions mean nothing. I will take a site that gets me 10 clicks a month and 5 sales over a campaign that gets 5000 hits 2% ctr which would be 100 hits and 3 sales.

    If your paying $70 per transaction opposed to 5 bucks a click then you have you answer.

    Its all about quality not quantity.

    Don

  8. here is proof from our sites
    traffic sources and adsense ctr

    google – 4.9% CTR
    bing – 5.8 CTR
    yahoo – 5.7 CTR
    aol – 11.2 %
    ask – 10.5%

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