A new report from SearchIgnite, a subsidiary of Innovation Interactive, entitled “Q2 2009 U.S. Search Market Report” says says if you follow the money no more money is being spent by advertisers on Bing then they spent on Live Search.
The study concludes that advertisers only spent 6% of their PPC budgets on Bing for the second quarter the same percentage they spent on Live Search.
Although to be fair Bing launched late in the quarter.
The report also found Yahoo share of PPC advertising dollars slipped to 17%
Google, got 77% of the ad dollars spent on PPC in the second quarter.
If you do the math that leaves AOL and Ask.com with a 0 share.
Hey I don’t write the reports.
In other related news today the research firm comScore says Bing gained 0.4% of market share up to 8.4% in June,Google remained at 65%, and Yahoo fell to 19.6%, down from 20.1% the previous month.
Microsoft reported Monday that it has seen an 8% rise in unique visitors to Bing since the search site replaced its predecessor, Live Search, on June 3.