A new report from SearchIgnite, a subsidiary of Innovation Interactive, entitled “Q2 2009 U.S. Search Market Report” says says if you follow the money no more money is being spent by advertisers on Bing then they spent on Live Search.
The study concludes that advertisers only spent 6% of their PPC budgets on Bing for the second quarter the same percentage they spent on Live Search.
Although to be fair Bing launched late in the quarter.
The report also found Yahoo share of PPC advertising dollars slipped to 17%
Google, got 77% of the ad dollars spent on PPC in the second quarter.
If you do the math that leaves AOL and Ask.com with a 0 share.
Hey I don’t write the reports.
In other related news today the research firm comScore says Bing gained 0.4% of market share up to 8.4% in June,Google remained at 65%, and Yahoo fell to 19.6%, down from 20.1% the previous month.
Microsoft reported Monday that it has seen an 8% rise in unique visitors to Bing since the search site replaced its predecessor, Live Search, on June 3.
I once read (can’t remember where, i know it was SEO site) that though google has a lot more people clicking their ads, than yahoo and msn, the people who made more purchases from those clicks were the ones who clicked at msn, and then yahoo. Google had more clicks but people weren’t buying.
I remember that the probable reason given was that, msn and yahoo were visited by a more adult audience, with more money, and google had more teenagers or young adults with less purchase power.
I don’t know if this is true or not, but do you know something about this? What’s your thoughts on this?
^Yeah that would be my experience (as an advertiser) too.
If Bing keeps its greater market share advertisers will come in the long run. Meanwhile, as someone who has other businesses and uses MSN Adcenter to buy ads on their network for my IT Company, I have seen alot more clicks coming from Microsoft lately due to their increased market share in search, however the conversion rate has slipped quite a bit. I haven’t found their new traffic to be exactly premium.
My experience is similar as an advertiser.
My experience is similar as a consumer also. I used Bing once maybe twice in the last few weeks then forgot about it.
But MSN can’t afford to wait for market share over a long-run.
Does the study take into account that a lot of advertisers have been cutting down on budgets (on google and yahoo) across a lot of verticals which were known to be highly competitive.