According to research firm HitWise, Bing.com and Google market share increase in June.
Microsoft share went from 3.4% in the first week of the month to 6.63% by the end of June.
Google accounted for 74% of all U.S. searches conducted for the four weeks ended June 27, up fractionally from May and the prior year’s 69%.
Yahoo Inc. (YHOO) accounted for 16% in June, down from 20% last year June.
Ask.com slid to 3.2%.
Other findings from HitWise. Longer search queries have increased in popularity over the past year, as.average searches of five to more than eight words in length increasing 8% from a year ago. Searches of eight or more words increased 16%. At the same time, shorter search queries, those averaging one to four words long – fell 2%.
If this trend continues and Bing continues gaining market share at the expense of Google, it would make a deal a Microsoft-Yahoo deal more likely
It is not lost on many people, especially webmasters, that Google search engine is no longer a search engine but rather a directory of whatever Google chooses to put before organic results. Bing is refreshing in that it delivers what Google once did, real organic results.
In a bid to be all things in every industry and capitalizing on that fact, Google is self destructing by superimposing their own chosen results above real organic results for search. Google is now a directory service for all things on the internet and be prepared to pay whatever they ask down the line to be included in this super imposed directory along with having to pay for adwords.
Go Bing.
Of course Bing traffic is up with every domain owner, webmaster and agency comparing ranks.