My favorite quote from the article:
“He took a huge risk by getting a $20,000 loan to buy the domain name BodyBuilding.com”
Bodybuilding.com is ranked by Compete.com as having just under 1.5 Million visitors a month.
Not bad for $20K.
Fortunately for Mr. DeLuca he didn’t follow some of the suggestions contained in another article out today, in the WebWorkerDaily.com, which talks about what to do when the .com you want is taken.
Some of the suggestions included:
Pick A Different Name
Add Dashes or Numbers.
Use an alternative extension like .net, .org, .biz, or .info.
In all fairness the article does also list as an option buy the .com from the owner if its not in use, but the article clearly failed to recognize what Mr. DeLuca learned.
There is no replacement for a category killer .com