Flickr.com is of course the huge photo sharing site owned by Yahoo.
However, Yahoo does not own the .com for the proper spelling of the word, which is Flicker.com
Flicker.com, in a pretty rare move, recently posted it traffic stats on its home page along with click through rates and the stats are pretty impressive.
According to Flicker.com “by the numbers”, they receive:
400K /per yr
CPC Keyword Values:
$2.50 -$3.00 /click
Daily Value to Advertisers:
$2700.00 – $3300.00
According to those numbers Flicker.com, could generate somewhere around $100K in revenue a month, if Yahoo bought the domain and just sold ads on it.
Or of course Yahoo could also point that traffic to its Flickr.com site.
According to Compete.com, Flickr is the 31st busiest site on the net, getting almost 27M visitors a month.
So the question is wouldn’t it be worth it for Yahoo’s to buy the domain Flicker.com, to add and protect one of its most valuable properties?
The huge tech blog Mashable, asked this same question a couple of years ago when the owners of the domain flicker.com reportedly turned down an offer of $350K for the domain but then the traffic seems to have only been half of what it is now.
However now there is more than traffic at stake.
For example on the social networking site, Twitter, Flicker.com has an account with the description “Official Flicker on Twitter“, has 438 followers, while Flickr has on Twitter the “Official Flickr Twitter page” only 873 followers.
One can also ask how did a public company the site of Yahoo find get itself into this position.
According to a post on 90percentofeverthing.com, the story goes that when the founders of Flickr, decided on naming their photo sharing site, “Flicker” they found the domain was taken and the then owner did not want to sell. So instead, they went with a typo, a Web 2.0 domain, Flickr.com. In 2005 Yahoo purchased the company that owned Flickr.com for an undisclosed amount.
So the question needs to be asked again, why doesn’t Yahoo just buy Flicker.com?