According to Search Engine Marketing Firm Didit.com, Google share of search dollars spent by all clients of Didit.com keep rising and dollars spent on Yahoo keeps falling.
Didit.com which reports 95% of its clients are US based, is reporting that over 70% of its clients ad dollars now go to Google while less than 20% now go to Yahoo.
This difference has grown in the past 4+ years where Yahoo was getting about 35% of Didit.com client’s ad dollars and Google was getting just 60%.
To see the complete chart click here.
Because is easy to set and edit campaigns in Google but horror to do it in Yahoo
I’ll offer one big reason Yahoo advertising is sinking compared to Google. Until recently, they had not provided the ability to set a daily spending limit, i.e. a daily campaign budget. They have this model where you deposit a set sum and they will redraw that amount out of your bank account again when funds are depleted. This is an inferior model.
I had to actually speak with a rep to activate a daily spending limit. Why would anyone want to go through that trouble when Google offers all the control needed via their online interface?
Yahoo was using this inferior model in 2001 and were real jerks to deal with on the phone (probably because they were the industry leader = one customer meant little to them). Fast forward to 2007, they were using the same ad model. Of course, their tone had changed as they were desperate for customers. Nonetheless, they need to make their online ad system easy to use and full of features.
There is daily spending limit in Yahoo marketing, I use it, probably just difficult to find it
Good. They should have it by now. And if it’s difficult to find, that further illustrates how and why Yahoo got behind.