According to MSNBC.com Dell, Inc. refused to spend $750 a month to lease the domain Adamo.com prior to releasing new ultrathin laptop.
Dell was offered the $750 a month deal by Bill Sweetman, General Manager of Tucows owned Yummydomains.com.
“”””Yummy Domains General Manager Bill Sweetman said he initially approached Dell in February, about three weeks before the launch. Yummy Domains had noticed a spike in traffic after Dell gave a preview of the Adamo at the Consumer Electronics Show in January, he said.
He offered to lease the name to Dell for $750 per month or sell it for an undisclosed amount. But Dell’s advertising agency, Enfatico LLC, rejected the offer.
“I was kind of surprised,” Sweetman said. “They wouldn’t even spring for a $750 lease.”
But the company changed its mind when CEO Michael Dell learned of the situation through a business associate, who was also a Tucows Inc. board member. Dell officially launched the Adamo on March 17 and bought the domain name March 27, Sweetman said. He wouldn’t disclose the name’s price tag.”””
Another incredible example of how Madision Avenue just doesn’t get domains.
Congrats to Mr. Michael Dell who appearently does get it, and made the decision to spend the money to buy the domain over the objections of his ad agency.
Interesting story, check it out here: