Indiana brothers Joe and Dave Herbert entered a contest to create a Super Bowl commercial for Doritos.
Their commercial “crystal ball”, was chosen from around 2,000 entries.
Doritos paid five finalists, $25,000, but promised to pay a contestant $1 million if the ad chosen to run during the game ended up as the No. 1 selection in USA Today’s Ad Meter focus group ranking.
The Herbert brothers shocked Madison Avenue by topping the USA Today’s group and took home the $1 million prize. The ad also won msnbc.com’s Super Bowl XLIII ad challenge, an unscientific survey, with 12% of the nearly 60,000 votes cast.
“We didn’t change a thing,” The Doritos spokesman said of the spot. It cost the brothers just under $2,000 to make the commercial. The Cast and Crew were all volunteers and they shot it at the local Y.
The company’s other contestant ad, “The Power of Crunch,” ranked 11th on the msnbc.com vote and fifth on USA Today’s Ad Meter.
Personally, I’m glad to see the big budget, small idea guys, get it right in the chops.
The SuperBowl ads which use to have a edge to them, are a huge disappointment for the last couple of years.
I love animals as much as anyone, but really, the same old horse, dog, and monkey show is the best that 20 guys in Armani Suits sitting in a 80 story office building can come up with?
and as for our friends at Godaddy.com, the big breast and shower ideas; come on, I wrote, produced and casted better commercials with my wife for $5K, when we used to shoot 900 # commercials in the 90’s.
More importantly, how about if Godaddy did an ad explaining what they did.
I had dinner with my sister last night, and we talked about the game for a while, then she mentions Godaddy.com. She asks me do you work with them and what exactly do they do?
That’s just great.
A very smart, non-football fan watching the game can;t figure out between 2 commercial what a company does.
$6 million dollars and the average guy in the street has no idea of Godaddy.com does, why you would use it, except if they possibly heard the line “register your domain here”.
I understand that sex sells.
To make themselves a household name, I get the big breast, shock and awe, controversial ad strategy the first time and maybe even the second.
But now already the world’s biggest registrar, everyone heard of their name.
Maybe a better use of $6 Million and 60 seconds of broadcast time would be to let the average guy on the street know something about what the company does; Domain registrations, giving companies a web presence, hosting, how about letting the public know that they are the worlds biggest domain registrar?
GoodKarma says
As I said many times, all it takes is creativity .
The “get to the point” advertisement is always the best.
Cheap to produce and viola!!