eMarketer, a marketing research firm is lowering its outlook for Internet advertising for the next four years.
eMarketer, estimates U.S. advertisers will spend $25.7 billion on the Internet next year, about $2.7 billion, or 10 percent less, than a forecast from just three months ago.
The more sobering projections extend through 2012 when eMarketer envisions $37 billion being spent on U.S. online ads. That figure represents a drop of $13 billion, or 26 percent, from the 2012 estimates that eMarketer drew up in August.
eMarketer still expects the Internet ad market to grow by 9 percent next year. That would represent a slowdown from an 11 percent increase projected by eMarketer for this year.
On a postie note, EMarketer predicts U.S. search ads will rake in $12.3 billion next year, up slightly from its August estimate of $11.9 billion.
EMarketer says online display advertising will rise nearly 7 percent next year to $4.9 billion, down from its August estimate of a 14 percent increase to $5.9 billion.