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eMarketer Lowers It Estimates For Online Ad Revenue For The Next 4 Years

Posted on November 25, 2008
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eMarketer, a marketing research firm is lowering its outlook for Internet advertising for the next four years.

eMarketer, estimates U.S. advertisers will spend $25.7 billion on the Internet next year, about $2.7 billion, or 10 percent less, than a forecast from just three months ago.

The more sobering projections extend through 2012 when eMarketer envisions $37 billion being spent on U.S. online ads. That figure represents a drop of $13 billion, or 26 percent, from the 2012 estimates that eMarketer drew up in August.

eMarketer still expects the Internet ad market to grow by 9 percent next year. That would represent a slowdown from an 11 percent increase projected by eMarketer for this year.

On a postie note, EMarketer predicts U.S. search ads will rake in $12.3 billion next year, up slightly from its August estimate of $11.9 billion.

EMarketer says online display advertising will rise nearly 7 percent next year to $4.9 billion, down from its August estimate of a 14 percent increase to $5.9 billion.

2 thoughts on “eMarketer Lowers It Estimates For Online Ad Revenue For The Next 4 Years”

  1. Damir says:
    November 25, 2008 at 6:24 am

    As the Human population number goes up so does the demand for products which results in more money spend by those people.

    The Online spending worldwide will go up (as many more people find ways to go online).

    The ONE Word domain names will go up in value – Country Code domains for sure.

    Do NOT sell your domains for next to nothing – avoid places like TRAFFIC / DomainTools – they pick domains from certain people they like ONLY.

    If you have a domain name with the keyword Car in it do a google search on that keywords and contact those company’s listed on that search term.

    Do NOT expect second party company’s to sell YOUR domains for 1k+ dollars.

    Those Company’s get 1000+ domain names so they can chose which one they want and from who.

    This people are NOT experts and they do NOT know what a domain name is worth.

    Good Luck – stand strong and MYOB (Mind YOUR OWN BUSINESS)

  2. Mike @ WannaDevelop.com says:
    November 25, 2008 at 2:31 pm

    LOL… Predicting anything even 1 year from today is tricky stuff as the internet is a complicated beast 🙂

    I wouldn’t even be putting out any of this reports which look so far ahead… Who needs them right now and can they really be taken seriously? Uhh… OK, gotta keep the analysts busy and news to pump out… Understandable.

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