Google released today what is calls The Search Engine Optimization Starter Guide (pdf file), a 22 page document.
According to Google:
“””””Our Search Engine Optimization Starter Guide covers around a dozen common areas that webmasters might consider optimizing.
We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics.
We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.””””
Interesting that Google is taking this step, anyone want to guess at what there motive is?
Well, it’s real simple… they want to provide even better search results, which I applaud them for… and for you, the “webmaster” to help them in this process… google has launched many features where you can play a certain roll and contribute in the end result where you gain rankings and more traffic and google serves more relevant results ensuring they stay on top. win-win for both. google has always been very open about as much as they could share and give away free tools, advice, etc.
What does yahoo do? not even a fraction… suckers
Google is a two faced.
Face one is when you go to google and type in a word in their search engine it wants to recommend you what search terms to search for (outright stupid and annoying at least that is how I see it).
Face number two they want users to follow a certain guide so they can rank on top of they search engine. Under what search term?
Why is it that when you type into the google search a particular domain name with the dot and the domain ext. it does not show up even if the domain name is active for many years with great content?
Google – the dictators of the Internet – they let you see what they want you to see – the bad wolf is leading the sheep to the slaughter house.
Mike,
Thanks for posting. Every little bit helps.
Yes google are self serving (wait for knols to go like and kick wikipedias ass for no reason) however this doc is a useful authorative text that can really help edicate clients…
It does miss the point on several topics tho which ive documented on my blog ( http://www.markrushworth.com/template_permalink.asp?id=268 )
After reading it, I felt the Google SEO guide was more about Google guidlines then SEO.
Google is very self serving, or two faced as mike says. I think they manipulate search results just to increase their bottom line. Then on the flip side they google slap anyone that remotely comes close to hurting their TOS!