According to ComScore, Yahoo’s August web search traffic fell 10% from August 2007.
Google saw a 13% gain.
So what happens to Yahoo?
There is a thought that Google may walk away from a big legal fight with the US governement and abandon the ad plan with Yahoo, if the Government challenges it.
After all if the government goes after Google for the Yahoo deal, it may challenge Google as a monopoly, bringing up other issues.
Then comes the EU.
If the Yahoo-Google deal doesn’t go then is Microsoft back in the picture or will Yahoo just shink away?
I guess that makes domainer’s traffic more important to Yahoo now than a year ago.
But does that not also mean that Yahoo’s conversion to sale ratio for advertisers will go up since there is a higher mix of higher converting direct navigation traffic mixed in with Yahoo search? Who knows.
Sorry in advance for the tangent but…
Speaking of taking a dump, Tucows was down today 12.5% on 8.5x avg volume.
In some ways it is a natural way for Company’s not to meet their targets be it in traffic / profits or otherwise since the outcome is decided by the web surfer / customer since they chose sometimes other ways.
Johnny you are correct that it makes domnainer’s traffic more important to yahoo. However you’re wrong that it will make conversions go up. Domainer traffic is of lower quality that the rest of yahoo’s PPC network, sust as yahoo search which is of much higher quality.
and as far as ComScore data. Man these guys need to be put out of their misery sooner than Yahoo itself. I dont need poor 1 million comscore users to guesstimate that Yahoo’s traffic saw a huge boost during the olympics to know that for Aug 08 yahoo was not as weak as they report. I also dont think that 1 million comScore users is enough sampling of what web users do. How many times have they gotten things really wrong this year ??
FX
ComScore got a big one wrong earlier this year when they said Google clicks were down, the stock fell, then when earnings came out, clicks and earning were way up