ComScore: Baidu 3rd largest Search Engine in the World

According to comscore, Google’s worldwide search share declined from 67.9 percent in June to 64.1 percent in July.

This drop was largely due changes in the way comScore measures search and Web traffic in China, Brazil, and Russia.  As a result, Baidu’s global search market share went from 7.7 percent in June to 12.9 percent in July (based almost entirely on its strength in China alone).

That makes Baidu the third largest search engine the world after Yahoo.

What the recalculation highlights is that Google faces more challenges to its dominance abroad than in the U.S.  Baidu’s global quarter-over-quarter search query volume grew 98 percent in July, compared to 3.2 percent global growth for Google.

Here are the global numbers:

Company—–July search share—–Change from June, 2008

Google:                    64.1                                  -3.8

Yahoo:                     14.6                                  -1.0

Baidu                       12.9                                  +5.2

Microsoft:                  3.6                                   -0.2

NHN (Korea)                2.1                                  -0.2

Ask:                           1.6                                  -0.1

AOL:                            1.0                                  -0.1