Nice story today about a little domain name called ireport.com and the success the site is having for CNN
According to the story the site now has 175,000 videos and photos, 176% rise in submissions since the same time last year. Of course last year CNN did not own the domain ireport.com
Quoted from the story:
“””””CNN is so committed to the platform it paid $750,000 for the iReport domain name earlier this year. More than 85,000 people have registered as “iReporters.” According to Nielsen the site draws 2.3 million unique visitors a month.”””
CNN easily got their money’s worth.
Clearly, a WIN-WIN transaction. Exactly, the way its supposed to work.
Interesting iReport
Another success story with a domain name that the purchasing company “built a brand” on. Shades of J&J, and thousands of other smaller companies doing this.