Yahoo is reportly set to annouce today a new service called “Build Your Own Search,” or BOSS.
With this system any Web site will be able to assemble a search engine using Yahoo’s system for indexing information and images on the Internet.
Yahoo says it is going to provide access to a set of tools that would cost more than $300 million to build from scratch.
All Yahoo wants in return is the right to display ads alongside the results of any search engine that piggybacks on its technology.
Two specialty search services, Hakia and Me.dium, already have agreed to participate in the BOSS program.
“Our goal is to disrupt the search market and allow more entrants to come in,” said Prabhakar Raghavan, Yahoo’s chief strategist for search.
Raghavan said Google won’t be handling any of the advertising deals that Yahoo picks up through the BOSS program.
Let’s see when the BOSS project is done.
In some ways I am looking forward how it will work
>Our goal is to disrupt the search market
That statement alone makes me want to try it…