Sedo.com announced today that the average price of a ‘.co.uk’ domain name has risen by 22 percent in the last three years, while prices on the .com has fallen by 18 percent.
According to the report prices for a .co.uk domain now average around £2,614 while .com’s domains average £1,372.
“The world is becoming increasingly connected, and the nature of the internet is reducing face-to-face transactions,” said Nora Nanayakkara, director of business development at Sedo.
“Companies run the risk of appearing detached and out of touch with their customer base if they have only a catch-all global .com domain.
“Consumers still like dealing with local businesses. Having regional domains such as .co.uk gives consumers greater confidence that they are dealing with a local organisation.”
This trend is backed up by findings in a recent survey by UK domain registrar Nominet which found that 62 per cent of UK surfers will opt for UK sites over more generic top-level domains when searching the web.
Now of course this is coming from I assume their own in house sales. Sedo.com is know for selling a large amount of country code domains.
This is also the group that annouced a couple of weeks ago that america.com might break sex.com record as the largest domain sale ever, only to come up short of its reserve and not even reach the price of computer.com which sold at TRAFFIC last year.
I know from our own sales, our average sale has gone up each and every year, inclduing this year for .com’s.
We require a minimum offer of $2,500 for any domain so how they could have averaged only $2,700 means they are selling a lot of low level .com domains.
What do you guys think?