Sedo.com announced today that the average price of a ‘.co.uk’ domain name has risen by 22 percent in the last three years, while prices on the .com has fallen by 18 percent.
According to the report prices for a .co.uk domain now average around £2,614 while .com’s domains average £1,372.
“The world is becoming increasingly connected, and the nature of the internet is reducing face-to-face transactions,” said Nora Nanayakkara, director of business development at Sedo.
“Companies run the risk of appearing detached and out of touch with their customer base if they have only a catch-all global .com domain.
“Consumers still like dealing with local businesses. Having regional domains such as .co.uk gives consumers greater confidence that they are dealing with a local organisation.”
This trend is backed up by findings in a recent survey by UK domain registrar Nominet which found that 62 per cent of UK surfers will opt for UK sites over more generic top-level domains when searching the web.
Now of course this is coming from I assume their own in house sales. Sedo.com is know for selling a large amount of country code domains.
This is also the group that annouced a couple of weeks ago that america.com might break sex.com record as the largest domain sale ever, only to come up short of its reserve and not even reach the price of computer.com which sold at TRAFFIC last year.
I know from our own sales, our average sale has gone up each and every year, inclduing this year for .com’s.
We require a minimum offer of $2,500 for any domain so how they could have averaged only $2,700 means they are selling a lot of low level .com domains.
What do you guys think?
The way they are comparing prices is inaccurate. They are comparing the avg price sold of a .com now compared to the avg in the last 3 years. A more accurate way of doing it would be by domain.
I sell a few of my hand registered .com domains on Sedo for $250-$1000. That contributes to lowering the avg price sold but what I got for $7 turned into an avg of $500 within 6 months so how is that a decline in prices. Also, even what I consider to be bad domain purchases off eBay by me for less than $50 get sold for $270 or higher on Sedo.
Newyorkbiz.com was drop caught thru Snapnames back in March for $1050 and was resold on Sedo for about $27,800. Myrtlebeachcondos.com was sold few months back for about $12,000 and resold a couple of weeks ago for $120,000. And we are supposed to be in a recession? The .com market is still king!
Woops! It was myrtlebeachcondorentals.com that was sold for $11,000 back in 10/07 not myrtlebeachcondos.com. Sorry for the mistake!
From a U.K. point of view, due to the shared language I tend to associate the .com to a United States company business. You chaps were way ahead of the rest of the world in registering domains ergo my association with the USA. The old trusted institution that is in most UK households bbc.co.uk defined the prefix .co.uk from the start
David J Castello says
I assume that Sedo is talking about sales of both TLDs inside of the UK?
Steve M says
…and in other wacky-methodology news, .tv and .mobi prices are now worth 137.6598% more than they were just 9.4028 months ago…
John Keith says
dot coms for the US, and dot co dot uk if you want to buy something that you want delivered. That may not be accurate according to many dot com businesses, but ask most folks on Ebay.co.uk and that will be their answer. I own domains in both flavors!
David J Castello says
There is no doubt that ccTLDs are doing great in their respective countries. I would never doubt the power of Nationalistic Marketing. However, I also believe the dotcoms Sedo is comparing to the UK tlds are mostly in the lower price range.
No one (even in the UK) is going to argue that Cars.com is not worth more than Cars.co.uk.
Great post and response by David J Castello
Like all stats they can be twisted and turned to make the point of the person using them.
The only thing that surprises me here is how many low priced domain names of any extension sedo.com is selling.
I don’t think there is any domain that was worth registering or buying in the first place that is not worth $2,500 in today’s market.
It’s just percentages the rest is semantics, as for the value of cars.com /cars.co.uk if I was dealing cars in the UK I would see greater value in the .co.uk prefer the .ch though : )