CentralNic Launches BuyDomains.London, Domain & Website Included For £39.00 A Year

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CentralNic announced today that they have launched the BuyDomains.London A “website for Small SMEs to obtain their .London domain names” taking aim “at the “75% of London’s 841,000 SMEs that will fail to register for a .London domain name before the 31 July deadline”.

For only £39.00 per year, Londoners and London-based businesses will get from BuyDomains.London:

- A .London domain, which tells local customers and visitors alike that you’re located in London

- A professional two-page website which allows you to publish content for free, with no technical knowledge

- Responsively designed to look great on computers, tablets and phones

- Features including a choice of customisable templates, integrated Google Maps, PayPal, Facebook, Twitter, YouTube and LinkedIn widgets

- Free hosting

- Plus you can redirect your emails to your new .London domain name for free too

CEO Ben Crawford commented

“London has the potential to be the global capital of the 21st century – to the immense benefit of Londoners, and importantly SME owners. The fact that so few London businesses have their own websites is therefore a lamentable lost opportunity for London’s SMEs to participate in the internet revolution. Having your own website is not only the gateway to doing business globally, it’s also increasingly become the key to doing business locally, as London residents and visitors armed with smartphones and tablets now use the internet to look up a shop’s address, to find a tradesman, book a mini-cab or order a takeaway. Small businesses in London need their own websites just to keep their existing customers, and to have any prospect of winning new ones.”

Buydomains.london, is an official partner of Dot London, and has launched the campaign to run throughout July 2014, aiming to “Get London businesses online”.

All London-based SMEs that sign up for a .London domain name via BuyDomains.London will receive a free professional one-page .London website.

The benefits of this free website will allow the registered businesses to publish free content online with no prior technical or internet content experience. Ben Crawford hopes that this campaign will encourage more London SMEs to get online, and improve their marketing potential by kick-starting their online presences.

This campaign is being launched by London-based CentralNic plc through a strategic partnership with British web design company BaseKit.

If you’re thinking that BuyDomains.London may run afoul of Name Media, Inc. trademark in the United States, Name Media’s trademarks seems to be on the term BuyDomains.com rather than just “Buy Domains.”

IPOFinancial: “No Way Godaddy’s IPO Can Move Forward As Is With Google Entering The Market”

I chatted with David Menlow, who is the founder IPOfinancial.com yesterday about Godaddy’s planned IPO and Google’s announcement this week  that they were entering the domain name registrar business

“I don’t see how  GoDaddy’s IPO could “move forward.”

“If  it does, the valuations of this deal has to be radically”

“Whatever valuation models were being thrown around had to be completely redone”

IPOfinancial.com  “has been serving the investment community with information on IPOs and Secondary offerings since 1990″

Mr. Menlow says his company specialize and is retained by investors and investment companies for its opinion on how IPO shares will trade once the open on the market.

I pointed out to Mr. Menlow that Godaddy has a dominant market share of around 50% of the domain registrar market, which  isn’t as big as Google own market share of Search, still very substantial.

I also pointed out that Google hasn’t released many details of what Google Domains will be offering, what domain names they will be carrying or what the pricing will be.

“It doesn’t matter that there are no details regarding Google Domain offering”

“Google is not the 800 lbs Gorilla in the room, its the 800 ton Gorilla.”

I asked Mr. Menlow if he had any advise for Godaddy with Google coming into the market

“I would turn the lights off in the office and go into the fetal position”

Endurance Issues A Statement Claiming Google Domains Will be Good For Their Business

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Endurance International (EIGI) issued a statement on Google (GOOG) announcement yesterday that it is testing a new domain service.

Shares of Endurance recovered nicely today, as shares wound up being down only a little of 5%, closing at $15 a share.

Endurance had traded as low as $13.38 during the day.

Endurance said they “expect Google’s new initiative to stimulate demand for hosting and web presence solutions by increasing the number of domains that are created and actively used.

“Endurance is a Google partner and sees the active involvement by Google in stimulating interest in and distribution of web domains as a benefit to the industry.”

“Endurance expects Google’s new initiative to stimulate demand for hosting and web presence solutions by increasing the number of domains that are created and actively used. ”

“Endurance focuses its business on providing these hosting and web presence solutions, which are aimed at helping businesses succeed online, and which can include such elements as security, back-up, eCommerce, and online marketing assistance”

“While Endurance offers domains, it also provides web solutions for domains registered with other providers.

“Endurance and Google partner in the mission of helping businesses benefit from the Internet. The companies have worked together since 2013 through Google’s Get Your Business Online (GYBO) program. The GYBO program provides small businesses with a customized domain name, an easy-to-build website, and presence on Google Maps and on Google+. ”

“Endurance is the hosting provider for this program and also offers additional web presence products.”

Endurance provides Weebly, WordPress, and a number of other web building tools to its customers to help them build websites quickly and effectively.

“By providing choice to meet the varying needs and technical sophistication of users, and products to help customers achieve their goals from the web, Endurance is able to tailor solutions to meet individual customer needs. “An organization with the clout of Google increasing the number of domains registered in the world should boost demand for web solutions,” commented Hari Ravichandran, Chief Executive Officer of Endurance.”

Quick Poll:What Will Google Domains Market Share Of The Registrar Market Be A Year After Launch?

Yesterday news that Google is launching a retail domain name registrar, generated a ton of press outside the domain industry.

There is a lot of speculation of how successful he entry of Google into the registrar business will be, how much market share will Google Domains will gain and how it will effect other registrars, mostly Godaddy whose is going public this year.

As we know Godaddy is the worlds largest registrar, with its sister registrar Wild West Domains also in the top 10

Web.com registrars of Network Solutions and Register.com both in the top 10

Demand Media’s Enom, which includes NameCheap.com numbers is number 2.

Here is the top 20 domain name registrars according to RegistrarStats.com:

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So the question is what do spot do you think Google will be on this chart one year after Google Domains is live to the general public?

You can vote on the poll on the right and for bragging rights you can also comment below

Your choices are:

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TechCrunch Covers The New Google Domains Registrar & Google Talks About New gTLD’s

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TechCrunch.com just covered the new Google Domains name registrar.

The only surprise for TechCrunch is that its taken Google so long to get into the business:

“The move makes enough sense that it’s actually kind if surprising that it’s taken Google this long. ”

“While domains aren’t generally considered a massive-margin business, they’ve always seemed like a glaring omission in Google’s offerings; a missing puzzle piece, almost.

Need email for your domain?

Google does that.

Need analytics for your domain?

They do that too.

Now they will soon offer domain registrations.

The one thing the story didn’t mention at all is the new gTLD’s even the 100 or so Google applied to operate.

However Google, not only mentions the new gTLD’s they only domains they talk about on their site:

A” domain name, your address on the Internet, says a lot about who you are and what you do. ”

“New domain endings like .guru and .photography can help you find a meaningful address that stands out on the web.”

“Every domain includes easy forwarding, branded email (you@your_company.com), simple management tools and other helpful features.”

According to SlashGear.com Google’s own  research says “55% of small businesses don’t have a website”, which SlashGear says “doesn’t make a lot of sense in 2014.”