CENTR.org released data from a study on domain name renewal rates.
The study reveals a clear trend: domains with high-content websites have significantly higher renewal rates (90.1%) than those used for parking (78.5%) and those without web content (70.5%) – see chart below.
Domain age was also found to play a significant role in renewal likelihood, with a 54.5% renewal rate at the end of the first year, 79.6% by the third year, and up to 95% for domains over 18 years old (see chart below).
While age is important, the study found that web content remains a stronger predictor. Domains with developed web content consistently outperform parked domains or domains with no content, even when the latter are older.
Read the full report on the CENTR.org website.