Ben Frederick, published a piece on Media post that looked at mobile advertising and how the majority of clicks on an ad are an accident. I know that sometimes when I come across a site on my iPhone when I click an (X) to close, it still goes through and takes me to the advertiser’s website. Mobile location firm Retale conducted the survey that showed among other things: After accidentally clicking an ad, most respondents said they felt annoyed (68%), frustrated (45%), or angry (22%).
From a domain parking standpoint this is probably one factor that leads to mobile clicks paying less.
Read the full article on MediaPost