L’Oréal has won the new gTLD .Beauty beating Donuts and Minds + Machines.
We reported earlier today that L’Oréal also won the rights to operate .Hair
L’Oréal was also the sole applicant for .skin and .makeup so L’Oréal has basically cornered the new gTLD market for that vertical.
Interestingly the company withdrew its .Brand application for .LOREAL but who needs that when you own all the keywords in the vertical.
If your wonder no one applied for .Cosmetics
There was debate, should a generic be allowed to be closed. Guess ICANN has made a decision on that! Here is L’Oréal ‘s plan, according to the NY Times in 2013:
In its proposal for .beauty, L’Oréal said it intended initially to reserve second-level domain names — like personal.beauty — for itself, eventually opening up the domain to its own business units, selected licensees and partners.
.beauty will have limited availabiity.
The possibility of L’Oreal taking all of these may help explain the high price paid for the .Salon gTLD.