USA Today Covers The New gTLD’s: “The Most Sweeping Transformation of the Domain Name System Since its Creation”

2011 June 17
by Michael H. Berkens

USA Today is just one of the many publications covering the ICANN meeting and the expected approval on Monday of the new gTLD program.

In an article entitled:

Internet braces for ‘.Vegas’ and other not-coms

USA Today Notes that: Coming soon to the Internet: website addresses that end in “.bank,” “.Vegas” and “.Canon.” calling it “the most sweeping transformation of the Domain Name System since its creation in the 1980s.”

Here are a few other quotes from the article:

“The new system could bring innovative branding opportunities and allow all sorts of niche communities to thrive online.”

“Under the expansion plan now before ICANN, future applications would be streamlined and open to all companies, organizations and individuals.

“That has set off a virtual land rush.”

“Organizations that operate new suffixes will be able to collect registration fees from websites that want names. The fees could add up to millions of dollars a year if a website is popular enough.”

“The thinking is that new businesses setting up shop online might prefer a simple name that ends in “.bank” rather than “TheBankDownTheStreetFromTheSupermarket.com.”"

Anyway we are adding stories about the new gTLD extension all the time over on rightofthedot.com, so if you want to read more about this go check out the resource section of the site.

If you haven’t read it yet, you should also check out our story from back in March, Rightofthedot, My Take on the New gTLD’s & How You Can Profit From Them.

Of course we will be reporting live from the ICANN session on Monday morning when the vote is suppose to take place

 

22 Responses leave one →
  1. 2011 June 17

    Dot Bank?, Dot Diamonds? I’m betting that the .Coms will still outrank almost all of them. Why? I could name at least 3 dozens reasons.

    The BIG corps already own the one word .coms and they want to keep them. The small companies will buy a decent descriptive 2 or 3 word .com but “some” might buy a new gTLD’s especially if they don’t have much money and want to switch their domain like “TheBankDownTheStreetFromTheSupermarket.com for the shorter domains and but I caution them not to depend on much free organic Google traffic.

  2. 2011 June 18

    I love Konfusion…Confusion is what makes this country great and will add more BS jobs.

    The best service is …Confusion.

  3. 2011 June 18

    .canon .hp .apple

    so, why don’t allow also the personal TLDs?

    like…

    http://www.myname

    http://www.mycompany

  4. 2011 June 18
    Alex A permalink

    > “the most sweeping transformation of the Domain Name System
    > since its creation in the 1980s.”

    Um… yeah. How about adding “.Yawn” next.

  5. 2011 June 18
    Domain Candy permalink

    Good news for .com as the confusion will cause people to choose what’s certain, which is .com.

    Can you imagine all the frustration this will cause for both the surfers and the brand builders?

  6. 2011 June 18

    “confusion will cause people to choose what’s certain, which is .com”

    true, I always prefer to register .com domains

  7. 2011 June 18
    Gazzip permalink

    “Good news for .com as the confusion will cause people to choose what’s certain, which is .com.”

    Confuscious say:

    Man who goes to bed with .whatever will wake up with money in .com owners bank account ;)

  8. 2011 June 18
    Gazzip permalink

    …but don’t beleive someone that can’t spell confucius :)

  9. 2011 June 18

    This will make Dot Com the most valuable generics Wooooooooooooooo

  10. 2011 June 18
    Alex A permalink

    There is a Chinese company that is using a .INFO extension of one of my .COM names, and on more than one occurrence, an article about them directed readers to my .COM site by mistake. They should probably think about buying my .COM version of the name (for big bucks, of course) to alleviate any confusion. :)

  11. 2011 June 18
    Avtal permalink

    My predictions:

    Most of the successful gTLDs will be .brands: .canon, .toyota, etc (no .ge, .hp, or .gm; two-letter domains are reserved for countries). And yes, there is nothing stopping you from registering .your-name, as long as there are no trademark issues, and you have several hundred thousand dollars to spare. Better hurry, though; once the application window closes at the end of this year, there may not be another chance to apply for 2-3 years.

    The most money made by domainers will be in the IDN versions of .com. The assumption of most IDN domainers (who hang out at idnforums.com among other places) is that when the IDN versions of .com become available, existing mixed-alphabet names like москва.com will be aliased to all-IDN names like москва.ком. If they are right, they stand to make a lot of money on the IDN .com domains they registered back in 2005 or so.

    Avtal

  12. 2011 June 18
    Brian Wick permalink

    Just like it seems 2500-3000 other non.com’s , those will trade a few times before ending up on the mantel – to a much lesser extent – .vegas – really – how many .vegas domains will bust out into the market – as many as .travel ?

  13. 2011 June 18
    MHB permalink

    Brian

    To be fair .Travel was a closed sTLD not a gTLD only licensed travel agents could register them, so its not a fair comparison.

    oranges and apples

  14. 2011 June 18

    MHB–make sure you drink lots of water and do not spit or chew gums.

    I don’t want to see you in jail.

    Have fun and visit the Night Zoo.

  15. 2011 June 18
    MHB permalink

    Drinking plenty of water and other beverages of the adult variety.

    I don’t spit or chew gum ever.

    Other than that there are a ton of bars and restaurants and seems like most people are having a great time

  16. 2011 June 18
    Brian Wick permalink

    “.Travel was a closed sTLD not a gTLD only licensed travel agents could register them”

    Fair enough – but the real message is – how did that marketing twist fair.

  17. 2011 June 18
    MHB permalink

    Travel agents did not widely adopt this TLD as you know.

    I have no idea how many travel agents there are any more, I mean when was the last time you used something other than a website to book travel like expedia?

    However some countries like Colombia use .travel as their official tourism site

  18. 2011 June 20

    There are some very good new gTLD prospects – .web, .shop and some geo and city TLDs that could do quite well also like .NYC, .VEGAS, .LONDON and my favorite undeclared city TLD .RIO. May not be great for domainers, but will probably do well as a registry business.

  19. 2011 June 20

    MHB
    DotTravel was not directed at travel agents. It’s priority market was CVB’s, Bureaus of Tourism, etc. What happened was that many were acquired, but very few were actually used. The most common scenario was the dotTravel domain was pointed to their dotCom name.

  20. 2011 June 20
    MHB permalink

    David

    But .Travel was an sTLD which meant you as a domainer couldn’t just register one cutting down the market tremendously.

  21. 2011 June 20
    BrianWick permalink

    At the end of the day .travel, .cc, .co, vegas, .nyc, “.etc” is just a short lived marketing gimmick (or twist) – no different than Ron Popeil however it might be rationalized – at Ronco.travel (oops Ronco.com).

    As mentioned before – I do not make the rules – I play by them – and those rules are .com is the only one on the shelf unless you want to trade around the top 2500 non.com’s of a new TLD until they end up pn the fireplace mantel as a piece of art that you use to try to get laid.

  22. 2011 June 21

    Yeah,The best service is …Confusion.

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