.Co Sedo Auction Nets Around $150K

2011 February 17
by Michael H. Berkens

The .Co Sedo auction just ended up with a with around $150,000 in sales.

Music.co lead the way selling for $30K

Shop.co sold for $22K

Love.co sold for $2oK.    (Love.com is owned by AOL and pretty much sits unused)

Creditcard.co sold for $17K (creditcards.co only got as high as a $7K bid)

Pizza.co sold for $15K

Vodka.co for $10K

Download.co sold for $10K

There were several domains that sold in the $5k and lower range.

The best buy of the auction in my opinion was Soccer.co which sold for a reasonable $5K.

Casino.co got as high as $60K but the reserve was $100K

All results contained herein are unofficial.

98 Responses leave one →
  1. 2011 February 17
    domo sapiens permalink

    so much for the .com is a typo.
    Really and truly poor results , low bids very few bidders (most had 2 guys) , not a suprise I say even much lower results all around then .mobi in it’s best days.
    The casino bids seem shill-y …

    In additon EMO they are not sold till they are paid and change hands.
    down the hill now…

    I got to see a 60,000 bid on casino.co that was immediately canceled by Sedo (closing the auction) , whatever the reason (most likely fake or shill)
    Good for them .! to do the right thng.

  2. 2011 February 17

    Let the .co flames ignite!

  3. 2011 February 17
    Larry permalink

    Casino.com is probably worth around $6-million (Estibot values at $5.5 million). So, Casino.Co got a top bid at 1% of the comparable .com – this is a huge FAIL on multiple levels – for both .co and for the domain marketplace as a whole. This will be a bad year for domainers…sorry, guys.

  4. 2011 February 17

    I thought recipes.co was a steal at ~5k.

  5. 2011 February 17
    rkb permalink

    Didn’t .co registry guy just said last week:
    ————————————————–
    .com is a typo of .co?
    ————————————————–

    :) lol

  6. 2011 February 17

    Considering these were the best of the best keywords, the results were very weak.

    It doesn’t say much the for average .CO investor.

    Brad

  7. 2011 February 17

    Shop.CO for $22K was the best buy IMO.

  8. 2011 February 17
    Li Wang permalink

    .co it’s just a typo, see high traffic sites facebook.co, google.co and baidu.co (alexarank 5900 China)

  9. 2011 February 17

    Here comes the trademark lawyers…the sharks are hungry.

  10. 2011 February 17

    Really u think soccer.co was the best deal. I think .co’s out to be more international friendly, so then football, or futbol.co would have got my $5k speculatively.

    The set buys were the generic ones that got typo traffic. I think the best one I saw was 4k visiors in the past 31 days. Can’t remember which it was. These domains will at least generate some revenue for the next 10 years while the extension has a chance to mature and the owner waits for an end user to cough up a retail price.

    If I have to sit on a non revenue generating domain for 10 years, I’d rather it be a .com

  11. 2011 February 17

    @domo

    I thought casino looked shilly too, just keep extending the auction a harmless $1k just in case somebody decides to bid. Why would real bidders keep extending it $1k at a time in the final minutes when still so far off of reserve. Doubt the owner is willing to contact that bidder and settle for half off reserve.

  12. 2011 February 17
    Landon White permalink

    The Biggest SHILL Auction in History!

    Try this on for size, Repost from last nite …
    ———————RE-POST LAST NIGHT.

    @ Robert Cline

    I would be bidding 5 x times more if i didn’t have to god damn login everytime I had to bid.
    ———————–

    So there is one of the SHILL’S bidders confessing right here and now …
    James Kim is your real name …
    So SHILL lets see how many you end up owning, (winning) NONE!
    ——

    SO, did 5X more SHILL BIDDER Robert Cline
    Bogus Sedo bidder name James Kim …
    Win even 1 Domain Name? (Opportunity Knocks)

  13. 2011 February 17
    Aniol permalink

    @MHB:
    “The best buy of the auction in my opinion was Soccer.co which sold for a reasonable $5K.”

    Nope. The best buys were:
    download.co for $10,099
    fotos.co for $1.350

    Check out the statistics.

  14. 2011 February 17
    James permalink

    What a difference a few months make – the domains this time round were superior yet the appetite for them has waned.

    http://www.thedomains.com/2010/09/20/vail-co-sells-for-15k-as-the-co-land-rush-auctions-end-with-another-200k-in-sales/

    Buyers from the September auction must be writing down their assets following this result.

  15. 2011 February 17

    I am surprised a great typo, of a huge site, Download.co only got 3700 hits/month according to SEDO. That is virtually nothing.

    Download.com is Alexa ranked 169. I would have expected far more traffic.
    Some of the super generics got under 100 hits/month according to SEDO.

    Brad

  16. 2011 February 17
    Rich permalink

    Very disappointing…

  17. 2011 February 17
    Alan permalink

    I thought the auction was a disaster……..business.co couldn’;t even get past the $8,000. mark………….but I’m sure we all will see what we want to see from the results. SpinMasters,
    On your mark, get set, Gooooooooooooooooo!!!!

    oh well, soon there will be .xxx……….

  18. 2011 February 17
    MHB permalink

    “Check out the stats”

    Fotos.com only get around 200 visitors a month according to compete.

    Download.co gets around 500 visitors a month.

    Soccer.co also gets around 500 visitors a month according to Compete.

  19. 2011 February 17

    @MHB

    Violations of Privacy issue.

    I ask that you keep Landon White off your site or prevent him from posting identifying information from your site.

    I find this to be a violation of privacy and

    a violation of security.

    Please take all identifying information off this site and prevent Landon from incessantly posting identifying information.

    I feel the SEDO.CO auction to be a super success considering the terrible login challenge they have. I went on the site to bid in between breaks a number of times only to not be able to login to place bids.

    They need to fix this huge problem.

  20. 2011 February 17
    MHB permalink

    James/Alan

    To be fair I don’t think you can compare the landrush auctions which were no reserve auctions to this auction where most of the better domains had reserves of $25K, $50K and $100K

    I mean what is the point of bidding $20K on a domain with a $100K reserve?

    So lack of bidding has a lot to do with reserve prices meant for end users

  21. 2011 February 17
    domo sapiens permalink

    fotos.co
    That probaly makes 5 USD a month in parking and I am been generous most likely southamerican traffic which most parking companies are starting to ban or even punish with .01 clicks. and less (adsense type he he)
    from a traffic’ point of view not a good investment at all.
    re-saleable ..not sure.

    remember cupones.co just went for 900 USD.

  22. 2011 February 17

    @ MHB

    Landrush domains were grossly overpriced. There is no doubt about that.
    If .CO was offering refunds for those purchases most people would probably be happy to take the offer.

    Terms like Pizza were 5x better than virtually anything at landrush. It sold for $15,000.

    This auction shows where .CO is on the totem pole. Many of these terms are $XXX,XXX names in .NET

    Brad

  23. 2011 February 17
    MHB permalink

    Robert

    I’s not sure how much privacy one can expect or be entitled to when they post on a blog or board, especially as often as you do.

    Certainly I would not give out personal info without a court order, but to the extent you have an issue with other readers, then you will have to resolve that with them.

    As far as kicking someone off the blog, I’m pretty reluctant to do it based off of another readers request. Just for the record I received several requests from other readers to kick you off last week as well which I decline.

    Personally I use my real name on any blog I post comments at and don’t understand why people, if they have something to say and believe in what they are saying don’t use their real name.

  24. 2011 February 17
    Jeff permalink

    A big bust and hype around .co

    Commercials on radio and sedo brokers going to domain blogs pushing this shit to keep there .co friends happy imo. Plus commissions

    Oh wait .co isn’t a typo, its not Columbia. It means COMPANY

  25. 2011 February 17
    rkb permalink

    This auction just proved this imo:

    1. Net/Org are many times more valuable than .co

    Just imagine same keywords/domains with Net/Org.

    2. It also proved if .co has failed so early with so much promotion, then what will be the fate of other new TLDs?

    PS: I used to get excited about new TLDs, got burned before in .mobi
    In last 2 years, I have improved my portfolio to 99.1% (Com) and less than 1 % other TLDs (mainly org/net). Dropped or file sold all .mobis and .us
    I am NOT going to touch any new TLDs other than the mighly .COMs

  26. 2011 February 17
    Jon permalink

    Boy, new tlds pump-and-dump operations are dying faster and faster. .Mobi hype lasted years. .Co patient is dead just after a few months. These results will derail new tlds releases way faster than government bans. If shop.tld and love.tld can only fetch $20K during hype phase, good luck finding idiots bagholders to buy your several hundred thousand worthless domains you need to sell to make launching new tld a viable biz.

  27. 2011 February 17
    Larry permalink

    I want my $7.77 back!!!!!

  28. 2011 February 17
    Landon White permalink

    @ Brad

    Has Robert Cline aka James Kim aka MR Shill

    As you had requested of him
    told you how many .Co domains he won at
    the .Co Auction Yet?

    All SHILL i Bet!
    ———————RE-POST LAST NIGHT.

    @ Robert Cline

    I would be bidding 5 x times more if i didn’t have to god damn login everytime I had to bid.
    ———————–

  29. 2011 February 17
    Alan permalink

    Jon, well said!!!

  30. 2011 February 17

    there is a stock saying – “buy the rumor, sell on the news”…I think if they would have held the auction prior to the godaddy .co superbowl commercial then results could have been higher, the big event has passed and the mainstream buzz for .co along with it

  31. 2011 February 17
    Jeff permalink

    .com values increase and have type inn traffic names is priceless

    Save your money and buy a quality name imo. Don’t chase trends

  32. 2011 February 17

    You can put lipstick on a pig, but it is still a pig. This whole thing reminds me of the .cm hype and pump. Bottom line, they are the extensions for Colombia and Cameroon…

  33. 2011 February 17

    @MHB:
    “Personally I use my real name on any blog I post comments at and don’t understand why people, if they have something to say and believe in what they are saying don’t use their real name.”

    I couldn’t agree with you more, Michael.

  34. 2011 February 17

    An oversaturated auction. Way too many premium names. Having 20 premiums instead of 120 would have been a lot better.

  35. 2011 February 17

    I dot understand why anyone thinks that any extension to newly become available will go from 0 to .com in 1 year or less. That is plain silly. If 10,000 new extensions launched at once over 10,000 years the odds of any one of them being a .com in 1 year is almost 0%. it’s speculation folks, if u speculate on a new tld it’s a 10 year guess realistically. 5 if you are really really lucky.

    The number 1 concern for anyone launching a new tld should be the 10 year plan, not the 1 year plan. History has already shown that it is quite simple for a new registry to raise a bunch of cash in the first year. What really matters is how the registry looks at 10 years.

  36. 2011 February 17
    rkb permalink

    @MHB

    What is your take on this .co auction results?

    I mean, what is the ‘rest of the story’?

  37. 2011 February 17

    How do you get some many comments on these articles Michael? :)

    I write this huge write-up about the .co auction results (and cover the whole thing) and get two comments in the latest article so far. :( You get 30+ on this one already. :)

    Congrats!

    P.S. As a blogger, it sucks not having people post comments, at least for me.

  38. 2011 February 17
    rkb permalink

    @ Jamie

    I did :)

  39. 2011 February 17
    MHB permalink

    Jamie

    Its all the cash prizes I give away

    )):::

  40. 2011 February 17
    Gazzip permalink

    ” You can put lipstick on a pig, but it is still a pig. ”

    I love that saying, works the same way for flying pigs too ;)

    “This whole thing reminds me of the .cm hype and pump. ”

    Yep, same old typo play but with a twist, once again aimed and marketed at domainstream, its the only (or main) reason .co was resurrected from the dead.

    .so …next !

    ps, nice reporting Jamie ;)

  41. 2011 February 17

    Jamie ,

    Many ingredients I think, but overall it’s not about one article, but about the brand one builds over time. In addition, and maybe not as much related (but maybe it is), great read here: http://www.scientificamerican.com/article.cfm?id=the-pain-of-exclusion

    Best,

    Sahar

  42. 2011 February 17

    I think this year will prove .CO is a bubble with a short life span.

    Already signs of it cracking are evident going by the prices.

    Even millions of dollars spent by Godaddy during the Superbowl are not going to save this extension.

  43. 2011 February 17

    Thanks RKB! ;)

    @MHB it must be the cash prizes and the “My blog is bigger than yours shirt” ;)

  44. 2011 February 17
    MHB permalink

    RKB

    I think these results are fair.

    I wouldn’t say its a boost to the extension nor would I say its an indictment of it.

    I have said before and do believe you need to give an extension 5 years to mature.

    This one is only 8 months old since the reformatting and roll out.

    Did I buy any domains today, no I did not.

    I do like Soccer.co but I am still somewhat troubled by the fact that not on UDRP has gone in favor of the .Co holder yet.

    I certainly would stay away from domains like advertising.co and love.co where there is a trademark on advertising.com, and love.co.

    A lot of these bang on generic’s are owned by big companies with big money and lots of expensive lawyers.

    So I’m not going to spend $20K or more on a domain that might get a ad.com type of lawsuit from AOL.

    I have a few hundred .Co domains including many 3 letter domains and think I will ride it out for a while and see what happens.

  45. 2011 February 17
    Gazzip permalink

    “I certainly would stay away from domains like advertising.co and love.co where there is a trademark on advertising.com, and love.co.

    A lot of these bang on generic’s are owned by big companies with big money and lots of expensive lawyers.”

    Well said, it would be pretty high risk to do so.

  46. 2011 February 17

    SEDO’s gross, if all deals complete, is $15K. With all the advertising and promotion they put into it, they must have lost a fortune.

    Brad

  47. 2011 February 17
    rkb permalink

    @ MHB

    Good points.
    I appreciate you taking time to write your thoughts.

    Thanks.

  48. 2011 February 17

    I’m sure people realize this, but maybe not all… if you own a .co domain, you can add it to your Google webmaster account and set the geographic target (i.e. the US). It does not need to be used as an international domain only.

  49. 2011 February 17

    Thanks for the comment Sahar and the link! Interesting read.

  50. 2011 February 17
    Landon White permalink

    @ Jamie

    Very precise insightful detailed reporting …

    It is very helpful as a true assessment on the true state of
    affairs with this otherwise SHILLED to death Auction
    by the .Co Nazis who tried to rig it in a new york minute. lol

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