.Co Sedo Auction Nets Around $150K

2011 February 17
by Michael H. Berkens

The .Co Sedo auction just ended up with a with around $150,000 in sales.

Music.co lead the way selling for $30K

Shop.co sold for $22K

Love.co sold for $2oK.    (Love.com is owned by AOL and pretty much sits unused)

Creditcard.co sold for $17K (creditcards.co only got as high as a $7K bid)

Pizza.co sold for $15K

Vodka.co for $10K

Download.co sold for $10K

There were several domains that sold in the $5k and lower range.

The best buy of the auction in my opinion was Soccer.co which sold for a reasonable $5K.

Casino.co got as high as $60K but the reserve was $100K

All results contained herein are unofficial.

98 Responses leave one →
  1. 2011 February 17

    all good domains, but not a big result of sale

  2. 2011 February 17
    Landon White permalink

    @ Jamie

    Very precise insightful detailed reporting …

    It is very helpful as a true assessment on the true state of
    affairs with this otherwise SHILLED to death Auction
    by the .Co Nazis who tried to rig it in a new york minute. lol

  3. 2011 February 17
    Dean permalink

    I think the .Co Cartel had a smart marketing plan, but what they lacked was transparency and common sense. Marketing hijinks and PR stunts will only get you so far. Consumers these days are too smart and savvy to have the wool pulled over their eyes or something jammed down their throat.

    The 30 second Joan Rivers Superbowl commercial came and went and has faded just as fast. The PR stunt of hitching on to the purchase and re-branding of Overstock has been forgotten. You have to have something robust and substantial now days to make an impact. We live in a day and age where every marketing gimmick has been tried and people just are not buying it anymore.

  4. 2011 February 17

    Based on everyone’s comments it looks like .co is a buy and hold…Luck I only bought a handful of .co’s…TabletAccessories.co being my best…Only time will tell…

  5. 2011 February 17
    Landon White permalink

    I like .info best.

  6. 2011 February 17
    Landon White permalink

    I like .Mobi Best, it looks so nice and pretty…

    don’t you agree Robert James Kim, Mr Shill >the bogus poster as me above!

  7. 2011 February 17
    Alan permalink

    I still say they have to lower the price of .co permanently so it becomes more commonly registered and used.

  8. 2011 February 17
    Landon White permalink

    @ Dean

    I think the .Co Cartel had a smart marketing plan, but what they lacked was transparency and common sense.
    ————–
    i Agree …

    And a extension that was not a con and typo of .COM :-)

    .Co is Dead …

    Long live the .COM

  9. 2011 February 17

    I am surprise they did not have more top spanish names in the auction.

    Also, do .co’s get type-ins, I own some of the best in spanish but they maybe get 2-3 type-ins a day?

  10. 2011 February 17
    Aniol permalink

    “I am surprise they did not have more top spanish names in the auction. ”

    I am surprised also. 7 out of 15 spanish keywords got sold. That’s a pretty good ratio. I think they had reasonable reserve prices.

  11. 2011 February 17
    Louise permalink

    @ Jon said: New tlds pump-and-dump operations are dying faster and faster

    If this is true, why does it seem consensus among domainers is against gov’t involvement in slowing the introduction of new tlds?

    What, exactly, is ICANN doing for us?

    ICANN sure didn’t put DNSSEC high on its agenda, which measure would curtail phishing emails and bolster consumer confidence.

  12. 2011 February 17

    @Jim Holleran, you bring up a great point. I never hear how are Colombians using the extension. Do they ?

  13. 2011 February 17
    domo sapiens permalink

    This is why:
    There is hardly any market…
    Today
    prestamos.co = LOANS went for 2330 EUR
    videojuegos.co VIDEOGAMES 410 EUR
    Both met reserve.
    Pending payment of course, I have a very strong feeling some names will not change hands.

    I am baffled by some people reluctancy to see the writing in the wall , stampede already started in spanish.

    *******
    Question on the Nicks/Names:
    Are you people referring to changing your Nicks, or signing your actual name every time your post?
    The large majority of people here use Nicks : Jim , Dan , JP etc etc
    TIA
    Robert Fernandez

  14. 2011 February 17

    Spanish speaking country=more spanish domains in that extension. I submitted both Peliculas.co (movies in Spanish) and Vacacion.co (Vacation in Spanish) but auction was already full.

    Personally, I am not buying .co but putting money in another extension but I think long-term, strong spanish .co has the best upside.

    Thanks, Jim

  15. 2011 February 17
    MHB permalink

    Louise

    ICANN does not have any authority over ccTLD’s, like .Co

  16. 2011 February 17
    Dean permalink

    @Jamie
    Reportage for the most part is boring. What makes MHB’s blog a success is that his blog is as democratic as it get’s. He allows and encourages opposing points of view and rarely if ever steps in to referee. You don’t want your readers to just passively read the news, but become engaged in debates, opposing points of viewpoints, etc. No matter how counter-opinion it may be to yours let the readers and contributors hash it out amongst themselves and formulate their own opinions.

    Nothing disgusts me more than contributing my humble and esteemed opinion on a matter, than to come back to a blog and find my comment has been deleted. That’s for pansies and I don’t respect any blogger that does that. See passion and engagement are important. There is a place in the world for everyone including the likes of Me, and Landon White.

    :)

  17. 2011 February 17
    Louise permalink

    @ MHB, thanx for the correction! @Jon makes the point: “These results will derail new tlds releases way faster than government bans. If shop.tld and love.tld can only fetch $20K during hype phase, good luck finding idiots bagholders to buy your several hundred thousand worthless domains you need to sell to make launching new tld a viable biz.”

    ICANN is wasting taxpayer dollars.

  18. 2011 February 17
    MHB permalink

    Louise

    Not to be picky but ICANN doesn’t get taxpayer dollars they get our dollars as domain registrants.

    In my case $15K a year or so

    Officially they are wasting domain holders money not the taxpayers.

    But they do through a nice party, I mean meeting.

  19. 2011 February 17

    @Dean

    Very true about this blog! That’s why I love it and can’t stand the ham-fisted moderation in some forums…ahem…Namepros.

  20. 2011 February 17
    Alan permalink

    I’m dumping all of my .co’s and saving my money for the next extension that is going
    to make me a fortune……………………… .XXX

  21. 2011 February 17
    Landon White permalink

    @ Dean
    There is a place in the world for everyone including the likes of Me, and Landon White.
    ———–

    You tell em Brother :-)

    @ Jamie

    Everyone who could help YOU got a Thank you on there compliments
    where’s mine? think your too good for me or something?

    :)

  22. 2011 February 17

    0000.1% of .co owners made money from the auction.
    Whilst the rest of us have had our pants pulled down given that g*daddy have reduced .co by over 50%. which is not a good strategy for any investor (under 1 year loose 60%)…ouch

    the auction had some serious flaws and some very very nice names never made it onto the list whilst others with less ‘catchy’ names are accepted….maybe didnt sell but still left a bad taste in many peoples mouths reading the list.

    the .co bubble has burst and g*daddy seemed to be the only ones that made money from .co.
    lesson here is. no matter what the pig looks like, with the right marketing you can sell it for the price of a beauty queen….being .co

  23. 2011 February 17

    @Landon White

    Thank you! I was watching the NASCAR race :) so I was away from the computer for awhile.

    @Dean,

    Thank you for your comment as well. I always allow everybody to comment and I never filter them. The only time I do filter, is when people feel the need to promote their own domains all the time.

  24. 2011 February 17
    Landon White permalink

    I is dum

  25. 2011 February 17
    mrx permalink

    @ “Consumers these days are too smart and savvy to have the wool pulled over their eyes or something jammed down their throat. ”

    Ha, that’s why they were selling to domainers.

  26. 2011 February 17
    BFitz permalink

    So…whats the next big new tld to come out? :-)

  27. 2011 February 17
    Louise permalink

    Hi @ MHB, Yes, I appreciate what you are saying. ICANN’s enabling and turning a blind eye toward illegal activity is causing a big cleanup for the government agencies, as ICANN operates with tax exempt status. It snubbed the White House invitation to the meeting about counterfit drug websites, as it said something to the effect, “ICANN’s job is to make policy covering internet names and addresses, and not to regulate the content of web sites,” on the one hand, while ICANN excuses its aggressive policies benefitting its insiders by its mission to: “Introduce and promote competition in the registration of domain names where practicable and beneficial.”

    Whether you follow me or not, which is it? ICANN is supposed to remain neutral overseeing domain address allocation, or “promote competition” anyway it sees fit?

    ICANN is the mafia.

  28. 2011 February 17
    Alan permalink

    Well, at least the auction is over with……………..for the past 3 months all I have heard from
    the .co crowd is “Just you wait until the GoDaddy SuperBowl commercial ………..

    It came and went and it was a disaster, (unless you wanted the 80 something Joan Rivers to be the next GoDaddy girl).

    Then came the big Sedo auction, “Oh, just you wait and see, it will bring in millions”

    It came and went making a paltry $160,000. Sex.co is listed for sale with Sedo with a make offer and has yet to attract even 1 bid. Its not looking good for .co folks.

    I won’t be surprised if misleading statements such as calling .co, (company, commerce, etc) leads to lawsuits later when investors realize they have been mislead. I guess a lot of people learned the hardway with the .mobi fiasco so fresh in everyones mind

  29. 2011 February 17

    It always surprises me when an extension is overhyped and everyone says it is but they are surprised when the names don’t sell well. Well the .co has no track record… If there were some .co success stories it would be different. The extension is 6-months old, what do you think .com was like in 96?

    Parking wise, .co kicks butt in CPC. So go ahead, don’t register any. Leave them for me.

  30. 2011 February 18

    .COM domain name owners – thanks to all owners of .CO for providing the new user by mistake.

    Long live. COM

  31. 2011 February 18

    great co domain sold but no so impress me

  32. 2011 February 18

    …what makes me upset is… now I am stuck with all these
    good looking .co, high search, single word product names… all
    while .co is starting to show up on page 1 of google.
    Not to mention that I covered my initial costs fairly early.
    Can’t win them all…

    :)

  33. 2011 February 18

    I did break some of my buying rules when a few days ago I registered

    TheBigEasy.Co

    not being a product/high search volume

    oh well….lost again.

    Damn that is an ugly domain.

  34. 2011 February 18

    two words….

    actually…. 1 word and 1 recognizable abbreviation

    sums up my feelings….

    Damn.Co !

    should of had more forethought

  35. 2011 February 18
    John permalink

    Yawn.

    Take a three year nap, wake up, and find yourself with a bag of .co dust that can’t be sold.

  36. 2011 February 18

    Bruce your statement that .co kicks butt in CPC means what ? It needs traffic and the keyword will kick butt with just about any extension. The cpc will be the same on debtconsolidation.biz as it is on debtconsolidation.co.

  37. 2011 February 18
    domo sapiens permalink

    To clarify a bit my position , since I mainly follow the spanish market , in reference to the real market for this c.c. the Country Code for “Colombia” I feel that in a long long time from now common-sense says people should prefer the .co , I asked a couple of developers recently to give me their “hands-on” feedback and the situation in the Country itself and both stated currently people are very used to the .com.co (very much alike Brasil and the .com.br) in addition in Mexico the .mx has struggled to become the official extension even after a few years after it’s launch , to make matters worse Google could care less as far as using Google.mx and/or Google.co hard to believe … but neither one resolves , if that doesn’t tell you the state of affairs I don’t know what will ?
    There is talks about Uruguay thinking about launching the .uy , I say the sooner the better like a “bad medicine”, Argentina refuses even to discuss the idea of launching the .ar
    Best.
    Robert Fernandez.

  38. 2011 February 18

    Breakout.co sold for $550 folks put that in the books.

    I was going to build a fun summer site but sold it to a company that actually has Breakout in their business name so they will be making nice use of this site.

    I am really looking forward to seeing what they build on it.

    I regards to Sedo auctions. Their system sucks.

    It does not pre-fill the login pages like Godaddy does and every other site does. So you have to fricken type in your username and pass every single frigken time. How can anyone bid like that.

    Otherwise, I think it was a tremendous result. And a nice place for the .CO to build off of.

    back to work.

  39. 2011 February 21

    100k for casino.co ? I think it’s crazy … Sure it’s a good domain but too expensive :s

  40. 2011 February 21

    .co has become a major player. Its different than the .me and the .biz in that people especially in other countries like the U.K, Korea, Israel etc are use to typing in the .co.

  41. 2011 February 21

    I thought that the marketing during the super bowl would have worked better, if every other online store advertising would have used a Dot co. Godaddy.co and & O.co were the only ones, the other commercials were all Dot com. People heard the Dot com many more times than the Dot co.

  42. 2011 February 22

    I tried to get some of my .co’s added to the auction but it seems they just let Michael Mann’s names in the auction. Do you know someone that had their name in the auction? mp3.co was in it, I own mp3s.co and it was denied entry into the auction. I think in this case mp3s.co is the better name. Anyone agree?
    David

  43. 2011 February 22
    MHB permalink

    David

    There were other domains in that auction that were not owned by Mike Mann

  44. 2011 February 22

    I like mp3s.co
    People search a lot more for mp3 though.
    mp3.co had a low reserve in the auction.
    I had 3 domains in the auction, had around 25 total bids, total amount $6500 (still below reserves)…bidding that is below reserves doesn’t really mean anything unless you want to
    try to sell afterward below your reserve.

  45. 2011 March 14
    TooManySecrets permalink

    Whisper…whisper… “the next .co” ends in “io”…shhhhh……

  46. 2011 May 6
    Scott permalink

    Next big domain is gonna be the invisible dot and the invisible extension.
    just the name :)

  47. 2011 May 6

    “Next big domain is gonna be the invisible dot and the invisible extension.
    just the name”

    I agree 10,000% but it will never happen … no TLDs, no business :)

  48. 2011 May 6

    @scott – i’m afraid that’s already been done. it’s what we used before DNS. aka the HOSTS file. which incidentally is still found on every windows pc and on every mac. if you want “custom domains” without dots and extensions, you can have them right now, via your HOSTS file. no DNS and no domains needed. your computer, your way.

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