According to MasterCard SpendingPulse, that tracks sales at 72,000 retailers U.S. Internet sales rose 15.4%, to $36.4 billion, between Oct. 31 and Dec. 23.
Sales over the Internet now account for about 10% of all retail sales, excluding purchases of automobiles and gas.
That’s pretty impressive but there is a ton of room to grow.
Image when online retail sales hit 50% of total retail sales.
Its not a question of if but of when.
Back to the report:
“Today eCommerce accounts for a much larger share of overall retail sales compared to a few years ago. And during this holiday season, it registered double digit growth for 6 out of 7 weeks,” noted Michael McNamara, Vice President, for MasterCard Advisors SpendingPulse. “In terms of sub-categories, apparel was the clear leader, helping increase the channel’s overall lift. In terms of share, online apparel sales during the holiday season accounted for 18.8% of total sales in that category, compared to16.9% in 2009.
“In terms of highlights, there were 6 days in the 2010 season that surpassed $1 billion in sales compared with 3 days in 2009.”
“Top days included Tuesday November 30, which registered $1.16 billion in sales, and Wednesday December 1, registering $1.13 billion. The Monday after Thanksgiving generated $999.3 million in sales, a 25.3% increase compared to the Monday after Thanksgiving in 2009.”
Show me the Money!!!!
Image when online retail sales hit 50% of total retail sales.
This is good news for malls Mike 🙂
but (fortunately) far far away from what, internet gurus, have predicted ten+ years ago … a world without street shops, no longer cars in our cities, home only jobs, paper books dead, etc.
“Image when online retail sales hit 50% of total retail sales.”
Less traffic around the mall. Happy holidays everyone.
Merry Christmas to all
but (fortunately) far far away from what, internet gurus, have predicted ten+ years ago … a world without street shops… paper books dead, etc.
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A lot of that will happen (as far as the Internets impact on B&M retail and print media). It will probably take more time than short sighted ‘enthusiastic’ types seem to think.
It’s a generational issue, pure and simple. There will always be Wal Marts, liquor stores, gun shops and car lots, but anything that can be put into a box and shipped cost-effectively to the retail customer, yeah… The future isn’t very bright for small scale retail, once Generation I grows up and enters their prime earning years. I’m actually kinda shocked internet only accounts for 10% of retail. I’m sure if you broke this down by age groups, the trend would be crystal clear.
Oh, and Merppy Chrismukkah to everyone.
HOO RAY !