According to MasterCard SpendingPulse, that tracks sales at 72,000 retailers U.S. Internet sales rose 15.4%, to $36.4 billion, between Oct. 31 and Dec. 23.
Sales over the Internet now account for about 10% of all retail sales, excluding purchases of automobiles and gas.
That’s pretty impressive but there is a ton of room to grow.
Image when online retail sales hit 50% of total retail sales.
Its not a question of if but of when.
Back to the report:
“Today eCommerce accounts for a much larger share of overall retail sales compared to a few years ago. And during this holiday season, it registered double digit growth for 6 out of 7 weeks,” noted Michael McNamara, Vice President, for MasterCard Advisors SpendingPulse. “In terms of sub-categories, apparel was the clear leader, helping increase the channel’s overall lift. In terms of share, online apparel sales during the holiday season accounted for 18.8% of total sales in that category, compared to16.9% in 2009.
“In terms of highlights, there were 6 days in the 2010 season that surpassed $1 billion in sales compared with 3 days in 2009.”
“Top days included Tuesday November 30, which registered $1.16 billion in sales, and Wednesday December 1, registering $1.13 billion. The Monday after Thanksgiving generated $999.3 million in sales, a 25.3% increase compared to the Monday after Thanksgiving in 2009.”