Sex.com Sells For $13 Million Pending Court Approval

2010 October 20
by Michael H. Berkens

According to court documents filed yesterday, the domain name Sex.com has a pending sale, subject to court approval for $13 Million Dollars.

The case is in the US Bankruptcy Court for the District of California.

The proposed buyer is Clover Holding Limited.

The parties are asking for a court hearing to be held no later than October 27th, 2010.

The domain was brokered through Sedo.com.

The broker handling the sale on behalf of Sedo, Jeffrey Gabriel had no comment.

The domain of course had a storied history, and most recently was purchased between $10 Million and $14 Million in 2006.

Personally I predicted that the domain would not sell for much more than $7 Million so I’m blown away by the sale.

Lets hope the court approves this one quickly.

24 Responses leave one →
  1. 2010 October 20

    I hope Jeffrey Gabriel gets the credit he deserves for this sale.

  2. 2010 October 20
    MHB permalink

    David

    Me too.

    He did an outstanding job.

    I went on record saying I didn’t think it would sell for as much as it sold for before so he really achieved something special

  3. 2010 October 20

    He certainly didn’t get enough credit for the $1 million sale of Poker.org.

  4. 2010 October 20
    MHB permalink

    David

    I certainly gave him credit for Poker.org:

    http://www.thedomains.com/2010/02/18/is-the-sale-of-poker-org-for-1m-a-game-changer-we-say-yes/

    But I agree that throughout the industry he did not receive the credit he deserved

  5. 2010 October 20

    any idea what will be Sedo’s fee on this one ? curious

  6. 2010 October 20

    Will this be the biggest sale in domain history? More good news.

  7. 2010 October 20

    @Bulls… Bigger sales have happened just not shared with public.

  8. 2010 October 20

    no price record but impressive sale!

  9. 2010 October 20

    think they hugely overpaid
    this is a different landscape to when it sold big years ago
    people go to branded adult sites now more

    if the site was done as an adult dating site, THAT would be how to monetise it. not free po*n
    think adultfriendfinder kind of thing
    good brokerage job. seems unsuaul to say that and sedo in same sentence lol

  10. 2010 October 20

    Jeff Gabriel has brokered some of my sales (much smaller of course), I can tell you, he is a class act and the best in the business. Congrats to Jeff, he deserves it!!!

    Thanks, Jim

  11. 2010 October 20

    then, what could be the value of future sex.xxx and se.xxx domains???

  12. 2010 October 20
    NetJohn permalink

    Mr. Gabriel deserves a monster-size Christmas/year end bonus !

  13. 2010 October 20
    LS Morgan permalink

    Surprised at this price too.

  14. 2010 October 21
    Charley permalink

    I am assuming Clover Holding Limited is a Private Equity/Venture Capital group.

  15. 2010 October 21

    “Clover Holding Limited is a Private Equity/Venture Capital group”

    so, they have bought it only to resell later with huge profits…

    .

  16. 2010 October 21
    MHB permalink

    Clover Holding Limited seems to be a newly formed company in the country of St. Vincent

  17. 2010 October 21
    Charley permalink

    Michael

    A St. Vincent company is not liable to taxes.

    It may be an investment subsidary group based there, but the holding group could be in the USA/Europe, etc.

    Just my opinion.

  18. 2010 October 21
    Gazzip permalink

    WOW, a great result considering the times !

    @MHB any idea what the story is with asianporn being cancelled at snap?

  19. 2010 October 21
    Tom permalink

    In the right hands, couldn’t this be a top 20 most trafficked website with 2 years of proper development/promotion? I would have to think it would destroy the “tube sites” in 18 months, if the content is equal or better, no? And they are doing top 100 (all websites) in traffic. Redtube and youporn.

  20. 2010 October 21

    Most of the time I don’t make comments on blogs, but I want to mention that this post really forced me to do so. Really nice post!

  21. 2010 October 25
    J.Laxton permalink

    Jeff,
    A BIG! Congratulations on the sale of sex.com.
    I want to think that SEDO is looking after you for your great work.
    Best regards,
    JL

  22. 2010 October 25
    John permalink

    Jeff,
    Congratulations on the sale of sex.com. Well done!

  23. 2010 October 28

    Thank you everyone for your kind words and support. I greatly appreciate it.

  24. 2010 November 5

    Coming across this site, I was astounded by the quality of info anyone would discover it very to be of benefit also, I will be spreading the word. Thanks

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