Microsoft has switched gears again in its naming of it's search engine. From Live.com to Kumo.com (which never officially launched) they have appearently settled on Bing.com According to Ad Age, Microsoft plans on spending $80 million to $100 million on its ad campaign for Bing. Ad Age points out that Google only spent about $25 million on all its advertising last year, while Microsoft, … [Read more...]
Why Didn’t Microsoft Buy LiveSearch.com For $800K?
A story in paidcontent.org today tells the tale of the domain LiveSearch.com. According to the story, Microsoft's failure to acquire the domain, may have lead it to abandon its live.com search for Kumo.com. Apparently the owner of the domain LiveSearch.com turned down a $200K offer and demanded $800K. Although no one will confirm that the $200K offer came from Microsoft, if they could have … [Read more...]
Is 200K and 250K Registrations Really That Impressive?
Yesterday I read many bloggers posting the news that .me registrations, had reached 250,000 registration and that .tel reached 200,000 registrations and generally the tone was that these extension had reached some sort of impressive number. However, today I have to ask is that number really that impressive? Consider last June, the registry administering the the ugly stepchild of domain … [Read more...]
Pool: 10,000 Preorders A Day For The New gTLD’s
A month ago today, we wrote about Pool.com starting to accept back orders on possible new gTLD's. In a press release sent to many bloggers today, Pool.com claims that they have received on average over 10,000 backorder requests every day, over the 30 day period, for the new gTLD's. We need to keep in mind that there is no cost to place a backorder. Still over 300,000 backorders in a … [Read more...]
Google Releases “Bid Simulator” Tool In Beta
Google has just introduced a new beta Bid Simulator feature on selected Adwords accounts. Using data from the past seven days, the bid simulator calculates where AdWords would have placed an ad at a different maximum CPC, how many clicks an ad would have received at those simulated positions and how much those clicks would have cost. Bid Simulator can help answer questions such as “How many … [Read more...]
FCC Gets Restraining Order Agaist Yahoo & Others For Selling Ads Containing .Gov Address
The Federal Trade Commission (FCC) went to federal court yesterday and got a restraining order against Yahoo, MSN, AllTheWeb, and Altavista to prevent the search engines from allowing advertisers from using a government URL in sponsored search results. Apparently certain advertisers were buying sponsored links on the search results pages appearing to lead to the US government’s official site … [Read more...]
Our SnapNames Picks: May 18 Edition
Here are our picks for domains currently available for backorder at Snapnames.com. To backorder just click on the … [Read more...]