According to research from GroupM UK carried out with Nielsen which was published by econsultancy.com, "paid search only accounts for 6% of total clicks from search engines versus natural search at 94% of clicks". "The research, based on 28m people in the UK, making a total of 1.4bn search queries during June 2011, is the first in the UK to reveal click through rate (CTR) by natural search … [Read more...]
Google Granted Patent To Modify SEO Results Based On “Spamming Techniques”
According to a post in seobythesea.com, Google was granted a patent last week, which describes several ways how search results might be reordered based upon “rank-modifying spamming techniques,” may involve techniques such as: Keyword stuffing, Invisible text, Tiny text, Page redirects, Meta tags stuffing, and Link-based manipulation. The patent is: Ranking documents Invented … [Read more...]
Google Makes 86 Algorithm Changes In June/July Including Better Detection of Adult Material
According to a blog post, Google has made 86 changes to its Algorithm in June and July. We placed in black the one we think are the most important. Here they are: Here’s the list for June: uefa-euro1. [project codename “Answers”] Addition of a live result showing schedule and scores of the EURO 2012 games (European championship of national soccer teams). #82293. [project … [Read more...]
Apple Store Changes Search Algorithm in the App Store
According to TechCrunch.com Apple has changed the search algorithm in the App Store, which is now weighting app names and keywords less heavily in its search results "Previously, if you were searching for something like “san francisco parking”, apps whose names included those search terms would rank more highly. Or if you searched for something like “traffic”, you’d get a bunch of games with … [Read more...]
MediaPost: Advertisers To Spend 15% More On Paid Search This Year With Mobile Driving Growth
According to Media Post, citing an "Advertising Expenditure Forecast for June 2012 by Publicis Groupe company ZenithOptimedia, advertisers will spend about 15% more in 2012 on paid-search marketing, up 15% in 2013, and 13% in 2014." "The report points to three growth drivers: new opportunities to create custom experiences, integration of four screens, and an uptick in mobile." "Mobile … [Read more...]
Searchmetrics Study on SEO: Keyword Domains Attract Top Results & Social Media & Backlinks Are Important
Searchmetrics just released a study today on SEO coming to the conclusion that Keyword Domain names still attract top results and that Social Media and Backlinks are very important in SEO results. "The biggest unknown in SEO is always the algorithm. Many myths and rumors surround the “what” and “how” of Google results. Although SEO experts won’t be able to know the specific algorithm used, by … [Read more...]
Google Returning Searches For Adult Terms With Non-Adult Results & It May Impact Domain Values
According to a pretty interesting article over at xBiz.com "several seemingly “adult” search terms have recently become dominated by mainstream sites as the Google algorithm now ranks non-adult content sites on the first page for keywords that were historically considered to be profitable adult traffic sources." "A search for terms like “lesbian,” “Ron Jeremy,” “C*nt” and many others in Google … [Read more...]