As study cited by MediaPost.com conducted by Shop.org and Forrester Research entitled: State Of Retailing Online 2013: Marketing &; Merchandising, found that "U.S. companies will invest about 40% of their $7.6 million aggregate marketing budget in paid search and 14% to organic search." Some 80% of the survey participants in the "" report admit they will spend more on paid search about 71% … [Read more...]
Google Issues Recommendations For Sites To Rank On Smartphone Search
According to a post on Google published their recommendations and the most common configuration mistakes for websites looking to engage smartphone users and benefit from mobile search results "Avoiding these mistakes helps your smartphone users engage with your site fully and helps searchers find what they're looking for faster." To improve the search experience for smartphone users and … [Read more...]
Report: Paid Search On Travel Continues To Decline & Its Google’s Fault
According to a blog post on adgooroo.com, in the first four months of 2013. "Paid search spend in the Travel category on U.S. AdWords is down in 2013. At $238 million for the months of January through April, it's actually down 19% from 2012’s $295 million during the same period, which was down 17% from 2011. "Clearly, there’s a downward trend starting in 2011. And the … [Read more...]
Google Chrome Now Allows For Voice Search On Laptops & Desktops
Google updated its Chrome Web browser today to include voice search, a feature that lets you speak naturally to your computer to get search results. The feature not only does your searches by voice but responds to questions and allows you to engage in follow up questions thereby allowing you to have a conversations with Google. Its a product which takes mobile search and places it in your … [Read more...]
Did Google Just Kill Off Selling SubDomains?
On Friday Matt Cutts announced that Google would soon be imposing a change in the search algorithm that would limit the number of search results coming from one domain. The news was broke by SearchEngineLand.com, which said it will make it less "likely to see results from the same domain name, if you already have been shown that domain name in previous results three or four times … [Read more...]
The 20 ccTLD’s That Google Treats As Generic TLD’s
According to the Seroundtable.com, Google has been updating their indexing systems to treat more ccTLDs, country-level top level domains, as generic TLDs. As we already know some of the favorite ccTLD's of domainers like .Co, .Me and .Tv made the list. If your using a ccTLD domain name and if its on the list Google will rank your site as a generic site, .com, .net and .org included. If … [Read more...]
MediaPost: New gTLD’s Will Change Search
MediaPost published a story today with the headline; "Top-Level Domain Names Will Change Search" "Search engine optimization (SEO) will change dramatically within the next few years as a result of the Internet transitioning from 23 top-level domain names (TLD) to more than 1,409 strings. " The story quotes Jennifer Wolfe, president of Wolfe Domain as saying: "TLDs will become ZIP codes … [Read more...]